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digital eCommerce strategy

How eCommerce Brands Can Navigate Shrinking Basket Sizes in 2024

As economic pressures continue to affect consumer behavior, one clear trend has emerged: basket sizes are shrinking. According to our most recent Holiday Guide, the average online shopper in 2024...

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shopper marketing

Consumer Insights Shed Light on a Shift Toward Spending on Essential Items

In a recent report released by the U.S. Bureau of Labor Statistics, the Consumer Price Index (CPI) for May revealed key findings regarding the state of inflation and its impact on consumer...
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