With nearly 600 million monthly active users worldwide, Pinterest is a powerful visual discovery platform. Unlike traditional social networks, Pinterest users are not just scrolling for entertainment. They arrive with a purpose: to find inspiration, plan projects, and make purchase decisions.
Whether it is recipes for a holiday meal, ideas for redecorating a living room, or planning a birthday party, Pinterest users engage with content at high-intent moments. This behavior makes Pinterest advertising uniquely powerful. Ads are not interruptions but a natural part of the discovery process, increasing the likelihood of action.
Pinterest Advertising is a Trusted Choice for Brands
Advertising is evolving quickly in response to macroeconomic uncertainty, policy changes, and platform volatility. In this environment, brand leaders know that they must protect their investment by focusing on channels that provide both brand safety and brand equity.
Pinterest has earned recognition as a brand-safe advertising platform, exemplified by an Integral Ad Science study showing 99 percent of ad impressions on Pinterest are measured as brand safe. Campaigns appear in a positive, trusted environment where consumers are open to discovery. This brand-safe context gives marketers confidence that their advertising is building long-term equity, as well as short-term conversion.
The importance of this reliability became clear during the TikTok ban scare earlier this year. In an interview about where advertisers would shift their budgets, MikMak Founder and CEO Rachel Tipograph explained:
“The reason why Pinterest is a dark horse that no one talks about is that Pinterest is really considered one of the safest places on the Internet. With brands, of course, they’re thinking about driving demand. But they’re also thinking about long-term brand equity and brand safety. And Pinterest is a place where you can invest your dollars, feel that it is a brand-safe environment, and also drive conversion.”
For brands that want to future-proof their digital investments, Pinterest advertising provides opportunity.
Introducing the Pinterest x MikMak Integration
At MikMak, we believe every consumer touchpoint should be instantly shoppable. That is why we are excited to announce the new Pinterest x MikMak integration, which brings together the inspirational power of Pinterest with MikMak’s proven commerce enablement technology, MikMak x Pinterest Where to Buy Links. Together, this delivers native, inventory-enabled shopping experiences across 8,000+ retailers and 3 million store locations.
With this integration, brands can:
- Boost Conversion and ROI: Deliver seamless, inventory-enabled shopping experiences that dramatically reduce drop-off and help increase conversions.
- Ensure Always-On Accuracy: Display dynamic product availability, pricing, and retailer options across MikMak’s network of 8,000+ retailers and 3 million store locations.
- Prove Your ROAS: Connect Pinterest media spend directly to sales with comprehensive shopper-level and retailer-specific commerce insights.
- Pay No Additional Cost: This new capability will be available to all US MikMak media customers starting in late September with no added fee.
Why Should My Brand Advertise on Pinterest Now?
The digital landscape is becoming more fragmented as new channels emerge and consumer behavior shifts. At the same time, marketers are under pressure to prove ROI and ensure every dollar spent is measurable. Pinterest advertising, powered by MikMak integration, addresses these challenges head-on.
- Brand safety: Pinterest provides a trusted environment that helps protect long-term brand equity.
- Direct attribution: MikMak’s integration ties Pinterest advertising to driving effectiveness at the shopper and retailer level.
- Low-risk investment: With no added cost for MikMak media customers, brands can adopt the Pinterest integration immediately.
For marketers deciding where to invest next, the combination of Pinterest advertising and MikMak integration offers scale, reliability, and measurable performance.
Turning Inspiration Into Action
Pinterest has always been a platform built on inspiration. People come to discover, dream, and plan. Now, with MikMak’s technology embedded directly into Pinterest’s ad experience, brands can connect those moments of inspiration to direct action.
This integration ensures that consumers not only find the products they love but also know where and how to buy them, all within a seamless experience. By aligning advertising with both shopper intent and retail availability through MikMak x Pinterest Where to Buy Links, brands can close the gap between discovery and purchase.
The new Pinterest x MikMak Integration takes this value even further by embedding shoppable, inventory-enabled commerce experiences directly into Pinterest ads. This unlocks potential to help your brand drive higher conversion, lower CPCs, and measurable ROI at no additional cost.
Learn More
To learn more about this integration, and how your brand can get the most from advertising on Pinterest, schedule a demo with MikMak today.
