Despite ongoing regulatory uncertainty, TikTok is experiencing a significant surge in advertising traffic from major brands. In a recent Bloomberg interview, MikMak Founder and CEO, Rachel...
pet care
Online sales of Pet Care products are continuing to grow. According to Statista, eCommerce revenue in the U.S. Pet Supplies market is projected to reach $27.51 billion in 2025, up from $22.53...
ecommerce
IT and business teams have historically worked in silos, creating inefficiencies, slower decision-making, and disconnected consumer experiences. IT builds and maintains technology, while business...
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Alcohol
With thrilling football action, must-watch commercials, and halftime performances, the Super Bowl remains one of the biggest cultural events in the U.S. Traditionally; it has also been one of the ...
TikTok
As uncertainty looms over TikTok’s future in the U.S., marketers proactively strategize their next moves. The Supreme Court is set to hear ByteDance’s case on January 10, 2025, with a potential ban...