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Halloween is the Super Bowl of candy. For Confectionery brands, this season is when brand love becomes full baskets and when a smart Halloween marketing strategy turns inspiration into action across...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
data
In MikMak’s recent State of the Union video, Founder and CEO, Rachel Tipograph reflects on a complex and unpredictable first half of 2025. Across industries such as Beauty, Alcohol, Home Improvement,...
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Amazon
Amazon Prime Day is quickly approaching, with the event projected to return in mid-July. Last year's Amazon Prime Day experienced record-breaking sales, and brands are already preparing for another...
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where to buy
eCommerce for industrial goods is growing fast, creating a digital expectation in all related sectors, like Construction, Oil, and Energy. In fact, the global digital Oil and Gas market is projected...
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data
The impact of tariffs on eCommerce is no longer a distant concern, or a waiting game that brands have to play. With some looming and others currently imposed, brands need to work quickly to...
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