eCommerce for industrial goods is growing fast, creating a digital expectation in all related sectors, like Construction, Oil, and Energy. In fact, the global digital Oil and Gas market is projected to grow by USD 56.4 billion between 2024 and 2029, with a compound annual growth rate of 14.5 percent, according to Technavio.
Differentiating Your Product is the Key to Growth
To consumers, private label products can be a more affordable option. However, they often lack the trust and quality that buyers require. Brands cannot compete with private label solely on price, as it can erode margins, and diminish brand equity.
To do this, national brands in this space should lean into differentiation. Stronger product education, safety certifications, and product support all contribute to buyer confidence. However, with more commerce happening online, that confidence must carry through the digital experience. That is why leading brands are implementing Where to Buy shoppable solutions to make the buyer journey faster and easier.
According to Profitero’s recent Private Label Report, national brands succeed when they invest in digital shelf readiness and category leadership. For Construction, Oil, and Energy brands, that means showing up with detailed specs, inventory availability, and seamless paths to purchase. These requirements can all be met by Construction, Oil, and Energy brands when they implement a Where to Buy solution.
What is 'Where to Buy' Software?
Where to Buy software connects a brand’s media, website, and other digital touchpoints to a seamless, shoppable experience. By enabling consumers to choose their preferred retailer and complete their purchase in just a few clicks, this solution eliminates friction and helps drive conversion. Whether embedded in social media ads, influencer content, or product detail pages, Where to Buy ensures that every touchpoint becomes a path to purchase.
With Where to Buy technology, brands gain real-time visibility into what shoppers are buying, where, and through which channels. This allows marketers to understand what media is actually driving sales, tie performance directly to retailer outcomes, and optimize spend accordingly. It’s a smarter, more connected way to activate commerce and prove ROI across the entire marketing funnel.
Likewise, considering Minimum Advertised Price (MAP) policies also plays a role when maximizing your brand’s ROI. When enforced effectively, MAP helps protect your brand’s price position and maintains consistency across your digital shelf presence.
MikMak Commerce for Brand Websites offers a flexible Where to Buy shoppable solution that integrates directly into brand websites and media. It detects shopper location and product availability to display a list of online and in-store retailers.
Why Where to Buy Works for Construction, Oil, and Energy Brands
Construction, Oil, and Energy buyers are typically looking for specific SKUs to fulfill urgent or large-scale needs. Whether sourcing heavy-duty tools, lubricants, or safety equipment, these shoppers need fast and reliable paths to purchase. That is where Where to Buy solutions for Construction, Oil, and Energy products provide real impact.
Here are five ways national brands can benefit from leveraging a Where to Buy solution:
1. Shorten the path to purchase
With a Where to Buy software, shoppers can skip unnecessary steps and go directly from interest to checkout. This leads to higher conversion and fewer distractions.
2. Offer flexible fulfillment
Some buyers need fast shipping, others prefer local pickup. A Where to Buy tool displays both options based on real-time availability.
3. Maintain sales even when stock is low
If a product is out of stock in one marketplace, MikMak automatically routes shoppers to other available retailers. That means no missed sales due to availability issues.
4. Build stronger retail partnerships
Retailers value brands that deliver both traffic and measurable results. Where to Buy solutions help showcase how your media drives conversions, where your products are purchased, and which retailers are capturing demand. This visibility strengthens collaboration and helps build long-term relationships with retailers based on shared growth.
5. Gain valuable audience insights
Every click generates data on shopper intent. These insights can help inform your media strategy, product positioning, and retail negotiations.
Why Where to Buy Works for Construction, Oil, and Energy Brands
Private label products are gaining momentum, but premium brands remain competitive when they clearly communicate what sets them apart from the competition. In Construction, Oil, and Energy, trust and reliability are essential. Brands must ensure that their product advantages are consistently conveyed throughout every digital interaction.
By creating clear, easy-to-navigate purchase paths across the platforms your buyers use, your brand can drive awareness, reinforce trust, and influence the final purchase decision. Where to Buy software supports these efforts, while helping you protect your pricing strategy and demonstrate value to retail partners. To learn more about Where to Buy for Construction, Oil, and Energy, schedule a demo with MikMak today.