Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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grocery

How Alcohol Brands Can Make the Most of St. Patrick’s Day

St. Patrick’s Day is approaching fast, with nearly half of U.S. consumers planning to celebrate the holiday, and 92 percent of people expected to make holiday related purchases. As we saw on ...

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grocery

What's in Your Basket?: Why eGrocery is Becoming Sephora's Competitor

Believe it or not, health, beauty, and wellness products are the second-most purchased category when people shop for groceries online. It turns out that after consumers are done adding avocados and...

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grocery

Hershey's Doug Straton on Playing Offense to Win in eCommerce

When you order chocolate online, so much goes on behind the scenes for you to get what you purchase. In this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah...

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grocery

How Hard Seltzers Are Transforming the Spirits Industry

Hard seltzers have been a rapidly growing trend in the spirits industry. 

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grocery

Kellogg's CMO Gail Horwood on the overnight acceleration of online grocery

In addition to accelerating eCommerce adoption overnight, COVID-19 caused a shift in the roles and responsibilities of brand marketers. In the second episode of BRAVE COMMERCE podcast, hosts Rachel...

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