MikMak’s Latest Platform Enhancements, Including Headless Commerce API and Custom Analytics


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This past week, MikMak launched new upgrades that further cement its position as the leading Commerce Intelligence Platform that converts global consumers. These new innovations include the MikMak Headless Commerce API, Custom Report Builder, Self Service for Brand Websites, Compliance Controls, Single Sign-On, and more. With these product enhancements, MikMak furthers its mission of helping the world’s leading brands grow, commerce first.


Your brand is in the driver's seat with MikMak Headless Commerce API 

The new MikMak Headless Commerce API enables brands to take full control over their customer experience by allowing them to build, design, and customize their eCommerce websites and media experiences, powered on the backend by MikMak’s best-in-class global retail network, inventory data, third party data integrations, and sales attribution. Brands can increase their products' discoverability, preventing consumers from reaching dead-end experiences such as ‘out-of-stock' pages.

This upgrade to the MikMak Commerce solution, which already enables brands to create a premium shopping experience and seamless checkout path at any retailer, will further enhance brands’ ability to enable frictionless commerce across their entire media mix and further develop their digital innovation strategies.

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The data you want, how you want it: Custom Report Builder in MikMak Commerce 

In addition to fully customizable multi-retailer checkouts, MikMak brand partners also boost marketing effectiveness with the launch of MikMak 3.0’s Custom Report Builder.

The Custom Report Builder allows brands to build bespoke reports identifying the key variables driving purchase intent and sales with the desired metrics, dimensions, and filters in the MikMak Insights Platform. The reports can be quickly and easily shared within organizations, thus improving collaboration and saving brands time and money.

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MikMak supports brands with the compliance of industry-specific regulations by implementing new automated controls

Make your products more discoverable while adhering to all state and countrywide regulations. These automated solutions are easy to implement, update, and customize. 

These controls include: 

  • Tied-House Control (US, Alcohol): MikMak supports its customers with their compliance of “Tied-House” laws by ensuring 2 non-marketplace retailers are shown within MikMak 2.0 and MikMak 3.0 experience.
  • Marketplaces Control (US, Alcohol): MikMak supports its customers with their compliance of “Marketplace” laws by ensuring ONLY marketplaces are shown within MikMak 2.0 and MikMak 3.0 experiences.
  • State Retailer Control (US, Alcohol): MikMak supports its customers with their compliance of Various State Alcohol Regulations by providing a Retailer Category Allowlist by State for MikMak 3.0 experiences. With this feature and field within the MikMak 3.0 Platform brands can upload a document that outlines exactly what states can show specific retailers.
  • Age Gate Control (Global, Alcohol + Toy): MikMak supports its customers with their compliance of “Children’s Online Privacy Protection Rule (COPPA)” rule by providing an age gate option for MikMak 3.0 brand.com only experiences

Convenience is key with Self-Service options and Single Sign On (SSO) now available in the MikMak platform 

To boost business efficiencies further, MikMak has also introduced Single Sign-On to the MikMak 3.0 platform. This feature supports productivity and security by cutting down time spent tackling password barriers, reducing the need to manage multiple passwords, and mitigating the risk of phishing attacks, keeping brand data safe and secure.

Other MikMak Commerce upgrades include a user-friendly method for creating and deploying inventory-aware, multi-retailer checkout on brand websites using MikMak’s in-platform self-service tools and pre-built templates.

Be part of the MikMak momentum

These platform enhancements come off the back of significant momentum for MikMak. With the recent acquisition of ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from Rithum (formerly CommerceHub), as well as its newly formed partnerships with NIQ and Circana, MikMak is bolstering its global expansion, product innovation, and optimization of the world’s most advanced Commerce enablement and analytics platform, MikMak 3.0.

Over the next year, MikMak will expand its product portfolio into other areas of brands’ commerce marketing tech stacks, focusing on attribution capabilities, data partnerships, and AI-powered predictive analytics and product information. Ramping up these initiatives will support businesses in acquiring deeper omnichannel insights and optimizing marketing initiatives by channel, platform, suggested retailers, and more.

For more information on the new updates from MikMak and how your brand can grow, commerce-first, schedule a demo today.

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