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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

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Recent Posts by Hannah Zwick

 
Hannah Zwick is Senior Director of Global Revenue Marketing & Operations at MikMak, where she bridges data, strategy, and execution to help brands turn commerce insights into revenue. With over 10 years of experience scaling demand generation for tech brands, she obsesses over the metrics that matter, from pipeline velocity to ROAS.
Building a Future-Proof Martech Stack: The Essential Role of a Centralized Commerce Layer omnichannel marketing

Building a Future-Proof Martech Stack: The Essential Role of a Centralized Commerce Layer

If you're leading digital commerce, omnichannel marketing, or retail media for a global CPG brand, you're navigating a perfect storm of complexity. Your consumers expect seamless shopping...
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The Brand Manager's Guide to Global Success global brands

The Brand Manager's Guide to Global Success

It’s 8:00 AM, and you’re sipping your coffee, looking at the dashboard for your brand’s latest global launch. The creative was brilliant. The media plan was meticulous. The early buzz was palpable. ...
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Unlocking Creative Freedom: Headless Commerce for Brand Teams with MikMak shoppable media

Unlocking Creative Freedom: Headless Commerce for Brand Teams with MikMak

As a brand leader, you’ve felt the friction. Your campaign creative is locked and loaded. You envision a custom, on-brand ‘where to buy’ journey for your new hero product, but you’re stuck with a...
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The Omnichannel Illusion vs Unified Reality multichannel marketing

The Omnichannel Illusion vs Unified Reality

You’re on every channel. Your brand website is sleek. Your social feeds are shoppable. Your products are on all the major retailer pages. You’re running display ads, video ads, and CTV campaigns. ...
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Maximize eCommerce ROI: Choosing the Right Vendor for Success

Maximize eCommerce ROI: Choosing the Right Vendor for Success

In today’s competitive digital commerce landscape, the technology partners you choose can make or break your marketing performance. While many brands focus on creative campaigns and media...
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