If you're leading digital commerce, omnichannel marketing, or retail media for a global CPG brand, you're navigating a perfect storm of complexity. Your consumers expect seamless shopping...
Recent Posts by Hannah Zwick
global brands
It’s 8:00 AM, and you’re sipping your coffee, looking at the dashboard for your brand’s latest global launch. The creative was brilliant. The media plan was meticulous. The early buzz was palpable.
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shoppable media
As a brand leader, you’ve felt the friction. Your campaign creative is locked and loaded. You envision a custom, on-brand ‘where to buy’ journey for your new hero product, but you’re stuck with a...
multichannel marketing
You’re on every channel. Your brand website is sleek. Your social feeds are shoppable. Your products are on all the major retailer pages. You’re running display ads, video ads, and CTV campaigns.
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In today’s competitive digital commerce landscape, the technology partners you choose can make or break your marketing performance. While many brands focus on creative campaigns and media...

