According to the American Pet Products Association, 70 percent of U.S. households own pets—adding up to 90.5 million homes. With pet owners making up such a large portion of the market, brands...
digital eCommerce strategy
As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful.
ecommerce
Black Friday and Cyber Monday are two of the most talked about shopping occasions. Despite concerns about inflation and higher prices, 2022 broke records with $11.3 billion in sales on Cyber Monday...
consumer preference data
As the holiday season ramps up, the window to sharpen your eCommerce marketing strategy is closing quickly. Cashing in on toy and game trends over the next few months can redefine your company’s...
grocery
This year, Target and Amazon celebrated another set of retailer driven shopping occasions, or “Deal Days.” Target advertised their deals as “bigger than ever” during the event, which happened from...