Commerce leaders don’t need convincing that major retail moments matter. They already see the surge in media investment, creative activation, and retailer coordination around events like the Super...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
Recent Posts by Raquel Guzman
Editorial & Events Coordinator at MikMak
AI
Commerce leaders don’t need convincing that AI matters. They’re already seeing its impact in how consumers discover products, how platforms prioritize content, and how quickly teams are expected to...
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product discovery
Pinterest isn’t just where ideas start, it’s where shoppers make decisions. Consumers now use Pinterest as a visual search engine, arriving with plans, projects, and purchase intent already in...
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omnichannel marketing
Gen Alpha marketing is already reshaping how brands connect with families. Born from 2013 onward, this generation is influencing what their parents buy, how they discover products, and which brands...
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digital eCommerce strategy
At this year’s MikMak Commerce Growth Summit, we welcomed hundreds of brand and digital leaders from around the world to explore how to thrive in a market defined by uncertainty. From geopolitical...
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