Alcohol

Why a Tequila Brand Switched from Pear Commerce to MikMak

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Faster Implementation time than the previous platform

$14.7M

Purchase Intent Value across websites in first 6 months live

Retail Partners with an optimized path to purchase

Why a Tequila Brand Switched from Pear Commerce to MikMak

A tequila brand transitioned from Pear Commerce to MikMak to leverage its extensive global retail network, market-leading analytics, and strategic account support.

As a result, the tequila brand gained the ability to seamlessly connect its online consumers with local purchase options worldwide, driving alcohol sales while ensuring full regulatory compliance.

The Challenge: Seeking a Global Partner for a Digital-First Brand

As a brand born in the digital age, the tequila brand understands its consumers are online, seeking convenience and ease in their online shopping experiences. Their previous platform, Pear Commerce, provided a starting foundation, but had limitations that hindered global growth, including:

A retailer network confined to the US and Canada
Analytical capabilities that lacked the depth needed for strategic decision-making
Account support not optimized for international time zones and strategies

The brand needed a partner that could not only keep up with their rapid growth, but also proactively accelerate it on a global scale.

Why a Tequila Brand Made the Switch to MikMak

The decision to switch was driven by three key areas:

1. Unmatched Global Retailer Reach

While Pear Commerce's network was limited to North America, MikMak provides access to over 8,000 retail partners across 85+ countries. This instantly expanded the brand's potential market, allowing them to maximize their global reach and meet consumers wherever they are online or on Earth.

2. Superior, Actionable Analytics

MikMak’s advanced analytics platform replaced basic reporting with a powerful tool for growth. Features like a custom report builder, proprietary retailer sales metrics, and robust API functionality empowered the brand's team to make more informed, data-driven business decisions.

3. Dedicated, Global Account Support

Unlike the US-centric support from their previous provider, MikMak offers multi-lingual account management across North America, EMEA, and APAC. This ensures the brand receives proactive, strategic support to accelerate their initiatives in every market.

The Solution in Action: Perfectly Built for Alcohol eCommerce

MikMak’s platform proved to be the perfect fit for the unique challenges of selling alcohol online. The technology seamlessly integrates compliance into the consumer experience.

“What MikMak does so well is you click our ad and it will tell you there are three accounts near you where you can buy online and it actually tells you which is close by or the time it takes to deliver, letting you have options as a consumer while still being compliant with the respective laws and regulations around alcohol,” shared CMO of the tequila brand.

This functionality is critical. It provides the convenience that modern consumers expect while rigorously adhering to the respective laws and regulations around alcohol distribution and delivery—a top priority for the tequila brand.

“MikMak is an amazing tool specifically for alcohol. It is a perfect fit for alcohol... That’s something that we prioritize a lot because we know our consumer is very online and they are digitally native.”

Results & Future Outlook

By partnering with MikMak, the tequila brand is now set up to successfully:

Scale globally by expanding its eCommerce presence into new international markets with ease.
Enhance customer experiences by providing a compliant, intuitive path-to-purchase for its digitally-native audience
Gained data-driven insights by leveraging advanced analytics to optimize marketing spend and retail partnerships.

The switch to MikMak has positioned the tequila brand for sustained international growth, with a trusted partner capable of navigating the complexities of the global spirits market.

Ready to Accelerate Your Brand's eCommerce?

MikMak is the leading eCommerce acceleration platform for multi-channel brands, providing them with the tools to connect with consumers, measure sales impact, and accelerate growth across a global network of retailers.

If your current platform is limiting your growth, follow in the footsteps of innovative brands.

Schedule a demo of MikMak today.

Ready to learn more about MikMak?

Why a Tequila Brand Switched from Pear Commerce to MikMak

Why a Tequila Brand Switched from Pear Commerce to MikMak

The Challenge: Seeking a Global Partner for a Digital-First Brand

Why a Tequila Brand Made the Switch to MikMak

The Solution in Action: Perfectly Built for Alcohol eCommerce

Results & Future Outlook

Ready to Accelerate Your Brand's eCommerce?

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