Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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digital eCommerce strategy

Optimizing the Path to Purchase on Your Brand Website This Cold and Flu Season

The CDC estimates there will be 27-54 million flu-related illnesses in the US between October 2023 and April 2024. As households across the nation prep their medicine cabinets for the impending...

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digital eCommerce strategy

How to Use QR Codes to Power Your Multichannel Marketing Strategy

QR codes are resurging. According to Statista, 89 million consumers used QR codes last year, which is 18 percent more than just two years prior. As QR codes become more popular, brands are using...

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digital eCommerce strategy

eCommerce Marketing Insights Reveal What’s Catching the Eye of Beauty Shoppers

Beauty eCommerce sales are soaring. According to eMarketer, Beauty eCommerce sales are expected to surpass $30 billion by 2026. The same report predicts Beauty eCommerce sales will make up nearly...

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Amazon

Preparing for Amazon Prime Day and Other Retailer-Driven Shopping Occasions

*Note: Since this blog post was written, Amazon Prime Day has officially been announced for July 11 and 12, 2023.

July is a vital time for eCommerce brands, especially because it is typically the...

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digital eCommerce strategy

eCommerce Marketing Insights Pinpoint Mother's Day Shopping Trends in France

Mother’s Day has long sparked huge sales figures in the U.S. Now, Mother’s Day shopping trends are growing rapidly globally, picking up steam in some European countries, including France.

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