In many households this November, families and friends will gather around the dinner table and celebrate Thanksgiving with their favorite dishes. With Thanksgiving being one of the most...
ecommerce
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Amazon recently announced its second Prime Day for the year, taking place October 11th & 12th. Likewise, Target is having a Deal Days event October 6th-8th. Given that this July’s Prime Day was the...
social platforms
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Social commerce uses human interaction and relationships to drive product discovery, purchase consideration, and sales. In the realm of social commerce, the use of social media, influencers, and any...
ecommerce
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The luckiest holiday of the year is underway, and over half of Americans plan to celebrate this year. Everyone has their go to brands for St. Patrick’s Day. Guinness, Bailey’s, and Jameson are just...
ecommerce
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Omnichannel is no longer just a buzzword in eCommerce. It’s the standard. But how are some of the leading brands thinking about this in their everyday strategy?
During the 4A Decisions Webinar,...