Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Hero Image - Blog 2 2022 update

Recent Posts by Team MikMak

ecommerce

A Play by Play eCommerce Retrospective on the 2021 Super Bowl

Super Bowl LV has come to a close, marking the first time this peak advertising season took place in a socially distant format. While brands like PepsiCo and Kimberly-Clark continue to purchase the...

Read More
ecommerce

Unlocking the Omnichannel Consumer Journey for eCommerce Profitability

The acceleration of eGrocery popularized purchasing online and picking up in store, also known as “click and collect.” BCG’s July 2020 report shares that the average basket size for click and...

Read More
ecommerce

3 eCommerce Strategies for Candy Brands this Valentine’s Day

Valentine’s Day is right around the corner, and according to the National Retail Federation (NRF), this year promises to be one of the biggest yet. For eCommerce, this is the first time the special...

Read More
grocery

What's in Your Basket?: Why eGrocery is Becoming Sephora's Competitor

Believe it or not, health, beauty, and wellness products are the second-most purchased category when people shop for groceries online. It turns out that after consumers are done adding avocados and...

Read More
social platforms

iOS 14 and the Importance of Third-Party Measurement for Brands

iOS 14 is here. As part of the release, Apple is introducing changes that will impact how platforms receive and process information from tools like the Facebook pixel. While this may have varying...

Read More

Join the world's top marketers and get must-have brand and eComm insights direct to your inbox

", css: '', target: '#hs_form_target_blog_subscription_4137', formData: { cssClass: 'hs-form stacked' } });