When the pandemic changed consumer behaviors last year, Post Consumer Brands were doing very little business online — eCommerce budgets were siloed and dictated by individual brand managers. So how...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
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Rachel Tipograph and Anda Gansca—MikMak and Knotch—are at it again! Content and commerce strategies today require more agile production, tighter data alignment, and brand storytelling with a clear...
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Last year, record pet adoptions and home improvement projects took place as everyone “cocooned at home”. Brands that served this need had the fortunate challenge of rapidly scaling their supply...
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ecommerce
The past year has been one in which all of us has become hyper aware of the importance of personal health. Now that wellness has been jolted to the forefront of our attention, what learnings can...
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ecommerce
Buy online, pick up in store (BOPIS) is growing in popularity, and for good reason: It’s an easy way for brands to accelerate their omnichannel strategies and drive more sales. Although BOPIS had...
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