Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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Recent Posts by Team MikMak

ecommerce

How Allergy Brands Can Compete in eCommerce This Allergy Season

Allergy season is currently in full swing. Depending on the region, seasonal allergies can start as early as February and last well into fall. As the sixth leading cause of chronic illness in the...

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Announcement

MikMak Announces Integration with LiveRamp to Enhance First-Party Data Insights for Brands

Partnership Combines Industry-Leading eCommerce Analytics and Enablement Software with Invaluable Demographic Data to Unlock Omnichannel Consumer Insights in a Cookieless World

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grocery

How Shoppers Are Saying “I Love You” With Mother’s Day Gifts

Mother’s Day is the fourth largest retail holiday in the US, exceeded only by back-to-school planning and winter celebrations. Last year, 86 percent of consumers celebrated the holiday, with 66...

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Urban Decay's Malena Higuera on the Digital Transformation of the Beauty Industry

Historically, shopping in the beauty space has been known to be tactile. Trying on makeup and finding the right colors were important steps prior to making a purchase. Nevertheless, beauty brands...

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ecommerce

How to Leverage eCommerce for Vegan and Plant-Based Foods

Over the past decade, particularly since the pandemic, consumers have become more health conscious in what they eat. In 2019, vegan meat sales grew 265 percent in an 8 week period. In a survey...

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