For years, Heineken used experiential events like the US Open and Coachella to physically present a progressive, iconic, and premium brand to their consumers. That was, until they had to move both...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
ecommerce
It’s almost June, and that means some of the most highly anticipated annual shopping occasions from retailers such as Amazon, Target, and Walmart are coming up. While key players such as Amazon and...
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ecommerce
Baby brands and vitamin brands have a lot in common. On this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah Hofstetter (President of Profitero) sit down with...
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Announcement
New MikMak Insights integration gives brands visibility into how their non-Amazon marketing channels across search, video, influencers and more directly impact sales on Amazon
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ecommerce
eCommerce adoption and pet adoptions skyrocketed during the pandemic, resulting in 35 percent of pet-owning households adding a pet during this period. This created a happy challenge for retailers...
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