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Recent Posts by Team MikMak

ecommerce

Getting Innovative While Staying True to Brand Values with Heineken CMO Jonnie Cahill

For years, Heineken used experiential events like the US Open and Coachella to physically present a progressive, iconic, and premium brand to their consumers. That was, until they had to move both...

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ecommerce

Preparing for Retailer Driven Shopping Occasions in 2021

It’s almost June, and that means some of the most highly anticipated annual shopping occasions from retailers such as Amazon, Target, and Walmart are coming up. While key players such as Amazon and...

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ecommerce

Baby and Vitamin Trends with Reckitt's GM of US Nutrition Amardeep Kahlon

Baby brands and vitamin brands have a lot in common. On this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah Hofstetter (President of Profitero) sit down with...

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Announcement

Understanding How Your Non-Amazon Channels Impact Amazon Sales

New MikMak Insights integration gives brands visibility into how their non-Amazon marketing channels across search, video, influencers and more directly impact sales on Amazon

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ecommerce

Petco CMO Tariq Hassan on Keeping Up with Changing Consumer Trends in eComm

eCommerce adoption and pet adoptions skyrocketed during the pandemic, resulting in 35 percent of pet-owning households adding a pet during this period. This created a happy challenge for retailers...

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