Understanding How Your Non-Amazon Channels Impact Amazon Sales


Blog Announcement - Amazon Attribution

New MikMak Insights integration gives brands visibility into how their non-Amazon marketing channels across search, video, influencers and more directly impact sales on Amazon

MikMak has integrated directly with Amazon Attribution (beta) through the Amazon Advertising API to develop a solution that makes Amazon conversion reporting available within the MikMak platform. With this integration, brands now have visibility into how their non-Amazon marketing channels across search, social, video, display, influencers, brand.com, and more are impacting shopping activity and sales performance on Amazon, including Amazon Fresh. Now, from a single MikMak dashboard, brands can easily make in-flight adjustments using real-time insights to compare channel and retailer performance, optimize marketing impact, and build more accurate personas of shoppers. 

With Amazon Prime Day, one of the biggest sales days of the year, slated for Summer 2021, brands that work with MikMak and are registered for Amazon Attribution will be well-positioned to increase awareness and drive sales with their customers.

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“Integrating Amazon Attribution Reporting into MikMak’s comprehensive first-party data platform is something we have been working on for a while, to continue providing brands with a more comprehensive understanding of the shopping journey,” said Rachel Tipograph, Founder and CEO of MikMak. “We are very excited to finally be able to offer these valuable Amazon sales insights.”

The addition of Amazon Attribution Reporting comes on the heels of MikMak’s recent feature launches of Commerce Discover for Brand.com and Up Funnel Analysis, to further support brands in understanding consumers’ online behavior. Commerce Discover for Brand.com dynamically displays retailers for online and in-store shopping based on user location and inventory availability,  increasing conversions for brands by providing a seamless path to purchase. Up Funnel Analysis helps brands to connect upper funnel metrics to the end sale at major e-Retailers with MikMak Sales Insights. This allows brands to see the full customer journey and drive business growth.

Amazon Attribution Reporting is now available through the MikMak platform. To learn more about how MikMak can help accelerate your brand's eCommerce growth, make sure you schedule chat with us today!

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