Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing...

After three weeks of industry forecasts for consumer demand this holiday season, it’s time to hear from the shoppers themselves. For the fourth week of Holiday Countdown, MikMak and Suzy bring to...

These days, buyers have a wealth of options when shopping for products online, making it that much more challenging for your brand to stand out. As a valuable component of your marketing strategy,...

Over the last two weeks, we spoke with Kargo and Pacvue on best practices in preparation for the holiday shopping season. For the third week of MikMak’s 12-Week Holiday Countdown, we are bringing...

October is almost here, and that means candy brands are gearing up for the annual Super Bowl of the category: Halloween. While last year’s trick-or-treating was paused in many communities due to...