Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

How to Write Ad Copy That Will Resonate with Your Consumers

Ad copy is the foundation of any advertising campaign, online or not, so it’s crucial to choose messaging that inspires consumers to take the next step toward their purchase. Creating memorable,...

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Announcement

The Benefits of Benchmarking: Why You Should be Comparing Your eCommerce Performance

MikMak Benchmark Insights provides on-demand eCommerce intelligence for your brand and category so you can see how you stack up against the competition and better optimize your marketing spend from...

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ecommerce

Buybeeronline.com, “points of interruption”, and alcohol eCommerce with AB InBev’s Carolyn Brown

In the US, due to variations in laws and regulations around selling alcohol in different states, consumers have different levels of awareness for buying beer online. This presents unique...

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ecommerce

How Your Product Details Page Can Make or Break an eCommerce Campaign

Regardless of how shoppers get to your product details page, whether or not it shows them the information they are looking for can determine if they will proceed to add to cart. Today, 81 percent of...

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ecommerce

The Expanded Role of Toys and Preparing for the Holidays with Spin Master’s Laura Henderson

While toys and games are “a fundamental part of childhood”, they were especially crucial during the pandemic as parents juggled childcare and work at home. This wasn’t just for parents buying games...

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