Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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grocery

How Consumers Will Be Packing Their Coolers This Summer

With Memorial Day approaching, summer is about to be in full swing. This means people are planning their family vacations, barbecues with friends, and outdoor activities. 

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social platforms

Social Commerce for the Omnichannel Consumer

Social commerce uses human interaction and relationships to drive product discovery, purchase consideration, and sales. In the realm of social commerce, the use of social media, influencers, and any...

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ecommerce

Trends Behind eCommerce Purchases This Mother’s Day

With over 84 percent of Americans planning to celebrate Mother’s Day this weekend, NRF data shows that this day is the fourth most significant holiday for retail. Many use gift giving as a way to...

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ecommerce

How Different Zodiac Signs Will Purchase Alcohol this Summer

You’ve seen the astrology columns, apps, and memes, positing that the time of a person’s birth plays a role in their temperament and tendencies, including shopping behavior and product inclinations....

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ecommerce

A lot of strategy and a little luck: Alcohol eCommerce best practices ft. HEINEKEN

In 2022, online alcohol sales are projected to reach $2B. With eCommerce as a top driver of alcohol sales, how can you fine-tune your brand’s strategies to best engage shoppers? Julia Nizinski,...

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