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The Best eCommerce Insights for Multichannel Brands, Presented by MikMak

The Best eCommerce Insights for Multichannel Brands, Presented by MikMak
multichannel marketing

The Omnichannel Illusion vs Unified Reality

You’re on every channel. Your brand website is sleek. Your social feeds are shoppable. Your products are on all the major retailer pages. You’re running display ads, video ads, and CTV campaigns.

...

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product discovery

Why Pinterest Advertising Unlocks High-Intent Shoppers for Brands

With nearly 600 million monthly active users worldwide, Pinterest is a powerful visual discovery platform. Unlike traditional social networks, Pinterest users are not just scrolling for...

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data

How Smart Brands Are Navigating the TikTok Ban Uncertainty

The latest developments around TikTok offer advertisers a mix of clarity and continued uncertainty. According toReuters, Oracle, along with Silver Lake and Andreessen Horowitz, is part of a...

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UK Alcohol eCommerce & Marketing Trends to Win Holiday 2025

The year-end holiday season is a critical sales period for Alcohol brands in the UK. From celebratory champagne to gifting-ready spirits, consumer demand peaks across Q4. But in 2025, rising...

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How Publishers Can Embrace Commerce-First Strategies for 2026

As publishers face continued disruption from shifting media budgets, one thing is clear: traditional monetization is no longer enough. To stay competitive, publishers must operate like modern...

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