Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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digital eCommerce strategy

eCommerce Marketing Insights Reveal What’s Catching the Eye of Beauty Shoppers

Beauty eCommerce sales are soaring. According to eMarketer, Beauty eCommerce sales are expected to surpass $30 billion by 2026. The same report predicts Beauty eCommerce sales will make up nearly...

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social commerce

How Shoppers Discover and Shop for Products on Pinterest

Pinterest has long been a spark of inspiration for shoppers. In fact, a report from eMarketer indicates that Pinterest is on track to gain an additional 2.2 million to its existing user base of 445...

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customer experience

Summer Sales in France: Insights and Tactics to Maximize your eCommerce Opportunities

Shoppers in France are starting the countdown for “Les Soldes d’été”, Summer Sales, taking place from June 28th to July 25th this year. The Summer Sales dates, as well as the Winter Sales dates are...

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omnichannel marketing

How to Drive Omnichannel Sales on Meta: Creative Best Practices

In today's fast-paced digital world, brand advertisers face the challenge of capturing consumers' attention and driving sales across multiple channels. According to a 2023 Nielsen study, campaigns...
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shopper marketing

Shifting Consumer Spending Patterns and the Rise of Essential Items: A Market Overview

In a recent report released by the U.S. Bureau of Labor Statistics, the Consumer Price Index (CPI) for May revealed key findings regarding the state of inflation and its impact on consumer...
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