Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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marketing funnel

How Convenience and Frictionless Commerce Drive Sales

We’ve long heard about the importance of providing consumers with a frictionless commerce experience. This means removing obstacles between someone discovering a new product and becoming a...

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ecommerce

Social Commerce and Viral Influencer Campaigns with eos Products’ Soyoung Kang

Social commerce is an increasingly important strategy for brands to stay connected with consumers and ahead of shifting demands. Gen Z, a segment known for being digitally fluent, now has control of...

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ecommerce

How Brands Can Use Snapchat to Drive eCommerce

Snapchat turns a decade old this year! In addition to being one of the most popular social platforms, Snapchat is also a powerful channel for brands to launch their eCommerce campaigns. In fact,...

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ecommerce

Centering on the Consumer to Stay Competitive with Walgreens Boots Alliance’s Kristof Neirynck

Walgreens Boots Alliance is the parent company of many brands and retailers in the pharmaceuticals and beauty sector. As such, the company has a unique perspective of what it means to provide a...

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ecommerce

Putting Data to Use: How to Close the Gap Between Insights, Actions, and Results

If you’re in eCommerce, you’re in the world of consumer data and insights. In 2020, brands saw how quickly consumer sentiments can evolve with the acceleration of eCommerce during COVID-19, and how...

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