Valentine’s Day is one of the first major seasonal sales moments of the year, and in 2026, it will once again shape global shopper behavior across continents. Celebrated widely across North America,...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
Alcohol
Americans consume an estimated 325 million gallons of beer on Super Bowl Sunday, spanning the earliest tailgates through post game celebrations. Additionally, according toMintel Research, 60...
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omnichannel marketing
Gen Alpha marketing is already reshaping how brands connect with families. Born from 2013 onward, this generation is influencing what their parents buy, how they discover products, and which brands...
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omnichannel marketing
Today’s shoppers do not follow a linear path to purchase. They might discover a product on social media, research reviews on a brand website, compare prices through search, and ultimately buy from...
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multichannel marketing
You’re on every channel. Your brand website is sleek. Your social feeds are shoppable. Your products are on all the major retailer pages. You’re running display ads, video ads, and CTV campaigns. ...
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