Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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digital eCommerce strategy

Optimizing the Path to Purchase on Your Brand Website This Cold and Flu Season

The CDC estimates there will be 27-54 million flu-related illnesses in the US between October 2023 and April 2024. As households across the nation prep their medicine cabinets for the impending...

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ecommerce

Ways Brands Can Navigate and Win the Retail Media Landscape

According to Statista, the global expenditure on digital retail media advertising reached $114.4 billion in 2022. Projections indicate this figure will surge to over $176 billion by 2028. 

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ecommerce

Apple's iOS 17 and What It Means for MikMak Brand Partners

 There’s been a lot of chatter about Apple’s privacy updates for their recently released iOS 17, mainly on how, if at all, it will impact advertisers. To help your brand prepare for this launch,...

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ecommerce

Unlocking the “Pawsibilities” of eCommerce Success in the Pet Care Industry

Insider Intelligence predicts that nearly half of all US Pet Care product sales will shift to the online realm by 2025. Embracing this fast-paced digital age, pet owners are flocking to online...

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Food and Beverage

eCommerce Marketing Insights: How to Dish Out More EU Holiday Food and Beverage Sales

As the year draws to a close, the festive season, and its many food and culinary traditions, light up holiday shopping across Europe. Everything from Christstollen in Germany to foie gras in France...

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