Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

shopper marketing

The Importance of Comfort Brands During Lockdown

Despite the fact that vaccines have been released, the pandemic isn’t over. In fact, 2021 is starting with some of the highest numbers we’ve seen in the United States since the virus made landfall...

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grocery

Hershey's Doug Straton on Playing Offense to Win in eCommerce

When you order chocolate online, so much goes on behind the scenes for you to get what you purchase. In this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah...

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paid search

Paid Search Basics for eCommerce Marketers: Everything You Need to Know About Display Ads

If you’ve navigated the internet recently without using an ad blocker, chances are you’ve seen many advertisements on the digital real estate that surrounds the content you’re consuming. 

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ecommerce

What Dates Brands Should Launch Paid Media to Drive Online Alcohol Sales

If you’re planning alcohol campaigns around specific events—whether it’s the Super Bowl, the election, or New Year’s—you need to know that different types of alcohol sell better during different...

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ecommerce

Kraft Heinz’s VP of Global eCommerce Elizabeth Bennett on Strategies That Work

In the fourth episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah Hoffstetter (President of Profitero) chat with Kraft Heinz’s Vice President of Global eCommerce,...

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