Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Hero Image - Blog 2 2022 update
product discovery

The French Winter Sales: eCommerce Insights to Boost Your Brand’s Occasion-Based Marketing and Discounts

In France, brands and retailers are gearing up for the annual Winter Sales or ‘Soldes d’Hiver’, starting this year on the 10th of January and ending on the 6th of February in the majority of French...

Read More
pet care

The 'Purr-fect' eCommerce Strategy: Optimizing Your Pet Care Brand’s Marketing

Did you know that an estimated 66 percent of U.S. households own a pet? And those owners are absolutely dropping money on their pets to get the best Pet Care products. A Forbes Advisor survey of...

Read More
Alcohol

What Alcohol Brands Can Expect for the NFL Playoffs and Super Bowl LVIII

While we’ve already shared our preliminary insights to help brands prepare for Super Bowl LVIII, a lot more is clear now. With the participating teams in the NFL playoffs now decided, brands can...

Read More
ecommerce

Showing Some Love to Your Alcohol or Candy Brand’s Valentine’s Day Marketing Strategy

Between the Super Bowl and Valentine’s Day, February is a big month for Alcohol and Candy brands. According to Statista, Americans are projected to spend 25.9 Billion dollars on Valentine’s Day...

Read More
digital marketing

Analyzing Consumer Behavior to Improve Alcohol Marketing Effectiveness in Europe

In Europe, Alcohol prices rose by 9.8 percent over the past year. This may well have influenced European consumers to spend more on beverages to drink at home rather than going out to bars. There...

Read More

Join the world's top marketers and get must-have brand and eComm insights direct to your inbox

", css: '', target: '#hs_form_target_blog_subscription_9391', formData: { cssClass: 'hs-form stacked' } });