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ecommerce

Using eCommerce Insights to Inform Inventory Planning Strategies for the 2022 Holiday Season

 

With Q3 in full swing, now is the time for brands to focus on planning for the 2022 holiday season. MikMak's Shopping Index shows that this year, holiday shopping will begin on Tuesday, November 1,...

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grocery

Pandemic in Progress: Invention, Innovation, and Harnessing the Unexpected Magic of Momentum

 

Last week at ​The eCommerce & Digital Marketing Conference For Food & Beverage, Carolann McKay, MikMak’s VP of Customer Success & Strategic Development, moderated a Keynote Panel with industry...

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ecommerce

Key Learnings from 2022’s Retailer Driven Shopping Occasions

 

This year was another record-breaker for retailer-driven shopping occasions. For example, Amazon announced that last week’s Prime Day event was their “biggest ever,” with more than 300 million...

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ecommerce

Paying Attention to Prices and Promotions this 2022 Back-to-School Season

 

Second only to the winter holiday season, back-to-school shopping is one of the biggest retail occasions of the year. With 40 percent of back-to-school shoppers starting their purchases in July,...

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ecommerce

Gen Z Shoppers: Get to Know One of eCommerce’s Most Active and Diverse Generations

Generation Z, or Gen Z for short, known colloquially as Zoomers are the first generation to have grown up with access to the internet and portable devices from a young age. Born between the 90s and...

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