Shoppers no longer follow straight paths to purchase. They might discover a product on social media, find it through paid search, validate it on a brand’s or retailer’s website, but buy wherever it...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
marketing measurement
In today’s fast-moving commerce landscape, marketers face a dual challenge: budgets must remain flexible to respond to shifting conditions, yet insights into what truly drives sales are often...
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AI
Commerce leaders don’t need convincing that AI matters. They’re already seeing its impact in how consumers discover products, how platforms prioritize content, and how quickly teams are expected to...
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omnichannel marketing
If you're leading digital commerce, omnichannel marketing, or retail media for a global CPG brand, you're navigating a perfect storm of complexity. Your consumers expect seamless shopping...
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global brands
It’s 8:00 AM, and you’re sipping your coffee, looking at the dashboard for your brand’s latest global launch. The creative was brilliant. The media plan was meticulous. The early buzz was palpable. ...
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