The Best eCommerce Insights for Multichannel Brands, Presented by MikMak

MikMak Blog eComm Insights
omnichannel marketing

How MikMak + NIQ is Redefining Inventory-Aware eCommerce Experiences in 2025

In today’s fast-paced retail eCommerce landscape, consumers expect seamless shopping experiences. But for brands, delivering on that expectation is easier said than done. Out-of-stock moments,...

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Alcohol

Evolving Alcohol Consumer Preferences from Super Bowl LIX

With thrilling football action, must-watch commercials, and halftime performances, the Super Bowl remains one of the biggest cultural events in the U.S. Traditionally; it has also been one of the ...

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TikTok

How Brands Navigate Without TikTok Shoppable Videos and Advertising

As uncertainty looms over TikTok’s future in the U.S., marketers proactively strategize their next moves. The Supreme Court is set to hear ByteDance’s case on January 10, 2025, with a potential ban...

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grocery

Winning the Health-Conscious Shopper: Data Trends for 2025

Consumer behaviors have shifted decisively toward wellness and value, creating new challenges and opportunities for brands. Recent data shows Walmart's eCommerce sales surged 27% in 2024, driven...

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pet care

The 'Purr-fect' eCommerce Strategy: Optimizing Your Pet Care Brand’s Marketing

Did you know that an estimated 66 percent of U.S. households own a pet? And those owners are absolutely dropping money on their pets to get the best Pet Care products. A Forbes Advisor survey of...

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