Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

Self-Care Summer: How Shoppers Are Making Personal Care and Health & Wellness Purchases This Season

In the Northern Hemisphere, it’s that time of year when people begin wearing more sunscreen, spending more time outdoors, and engaging in more physical activities. MikMak recently looked at what...

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grocery

How Shoppers are Packing Their Summer Coolers in 2023

With the weather warming up in the Northern Hemisphere, shoppers are packing their coolers with snacks and drinks for outdoor activities. Now is an ideal time for Grocery and Alcohol brands to...

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ecommerce

eCommerce Insights for Brands Looking Engage DINKs (Dual Income, No Kids)

Have you ever heard the word “DINK” thrown around in conversation? This slang term is an acronym for  “Dual Income, No Kids." Couples in DINK households are typically perceived to have higher...

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grocery

eCommerce Insights to Reach Grocery Shoppers this Easter and Passover

Easter and Passover are among the major religious celebrations in the Spring, and people all over the world are taking part. Since food plays an essential role in the tradition of these holidays,...

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ecommerce

“Zeroing in” on Target Shoppers with eCommerce Marketing Insights

Target has long been a retail behemoth, and the business’s revenue is climbing. The retailer recently announced its annual revenue increased by $3 billion last year, hitting $109 billion. Brands...

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