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ecommerce

Key Learnings from 2022’s Retailer Driven Shopping Occasions

 

This year was another record-breaker for retailer-driven shopping occasions. For example, Amazon announced that last week’s Prime Day event was their “biggest ever,” with more than 300 million...

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ecommerce

Paying Attention to Prices and Promotions this 2022 Back-to-School Season

 

Second only to the winter holiday season, back-to-school shopping is one of the biggest retail occasions of the year. With 40 percent of back-to-school shoppers starting their purchases in July,...

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ecommerce

Gen Z Shoppers: Get to Know One of eCommerce’s Most Active and Diverse Generations

Generation Z, or Gen Z for short, known colloquially as Zoomers are the first generation to have grown up with access to the internet and portable devices from a young age. Born between the 90s and...

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ecommerce

Preparing for Retailer Driven Shopping Occasions in 2022

With Amazon Prime Day set for July 12th and 13th this year, some of the most highly anticipated online sales and shopping occasions are coming up. During last year’s retailer driven shopping...

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ecommerce

Retailer Linking Strategies to Action (and Landmines to Avoid) for CPG Brands

At MikMak, we believe in enabling consumers to choose where they want to shop, with a seamless path to purchase at any retailer they prefer. Our entire MikMak Commerce product, used every single day...

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