Many of us are familiar with the tradition of Dry January, where people aim to give up alcohol for the entire first month of the year. While this might sound like an event that alcohol brands...
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Brand x eComm Insights by MikMak
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ecommerce
The long-standing tradition of giving gifts to the people you love on Valentine’s Day is nothing new, but for many, that doesn’t stop at just significant others. According to the National Retail...
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ecommerce
Regardless of who makes it to the Super Bowl this year, one thing is for sure, American Football fans will be drinking on (and leading up to) Super Bowl LVII on February 12th. Americans spend $1.3...
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ecommerce
The CDC estimates that influenza was associated with 9 million illnesses in 2021-2022. Now, as flu and cold season is in full swing, consumers are on the lookout for Health and Wellness products....
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ecommerce
Black Friday and Cyber Monday are two of the most talked about shopping occasions. Despite concerns about inflation and higher prices, 2022 broke records with $11.3 billion in sales on Cyber Monday...
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Featured Blogs
Livestream Shopping: What is it and Why it's the Future of eCommerce
How Nostalgia Is Influencing Consumer Purchasing Behavior
Comparing the Shopping Habits of Gen Z’s and Millennials
Valentine’s Day 2026: Shoppable Commerce Tactics to Convert Global Gift-Seekers
How eCommerce Brands Can Navigate Shrinking Basket Sizes in 2024
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