Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

Utilizing October’s Prime Day to Prepare for Holiday eCommerce Success

Once a summer exclusive, Amazon Prime Day, and other competitor sales such as Target’s Deal Days and Walmart’s Deals for Days, now happen a second time in October, creating a window of opportunity...

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grocery

“Tricks” to “Treat” Your Candy Brand’s eCommerce Strategy for Halloween 2023

With spooky season upon us, it’s time for candy brands to gear up for Halloween festivities. According to Statista, consumers spent about $3.1 Billion on Halloween candy last year. To help keep...

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ecommerce

Unlock Holiday eCommerce Success with Beauty Insights from MikMak and Salsify

According to Grand View Research, the Cosmetics market size was valued at USD 262.21 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 4.2 percent from 2023 to...

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grocery

Marketing Insights to Enhance Your Brand’s Back-to-School eCommerce Strategy

It’s the time of year when shoppers pack their backpacks and lunch boxes with everything they need for a successful school year. In fact, according to the National Retail Federation (NRF), ...

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ecommerce

How Online Alcohol Shoppers Are Making Purchases So Far This Year

Since the pandemic, Alcohol sales have shot higher, and they aren’t letting up. According to Statista, revenue from alcoholic drinks has nearly doubled since 2019, leaping from $8.43 to $15.46...

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