Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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digital eCommerce strategy

What End-of-Year Insights Say About the State of Consumers in 2023

End-of-year shopping data is streaming in, and it’s already revealing clues about how consumers may buy in the upcoming year. 

That’s what Rachel Tipograph, CEO and Founder of MikMak, and Matt...

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digital marketing

Top 5 eCommerce and Marketing Trends of 2022 According to the BRAVE COMMERCE Podcast

The BRAVE COMMERCE episodes released in 2022 tell the story of an economy in transition.

2021 brought with it “The Great Resignation” and a Supply Chain Crisis, both of which carried over to impact...

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digital eCommerce strategy

Insights Reveal How to Use eCommerce Data to Accelerate Brand Strategy for 2023

As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful. 

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social platforms

Social Commerce for the Omnichannel Consumer

Social commerce uses human interaction and relationships to drive product discovery, purchase consideration, and sales. In the realm of social commerce, the use of social media, influencers, and any...

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ecommerce

A lot of strategy and a little luck: Alcohol eCommerce best practices ft. HEINEKEN

In 2022, online alcohol sales are projected to reach $2B. With eCommerce as a top driver of alcohol sales, how can you fine-tune your brand’s strategies to best engage shoppers? Julia Nizinski,...

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