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digital marketing

3 Ways First-party Audience Demographic Data Helps Improve Marketing Performance

Maximizing the value of your technology partners is more important than ever. It is a foundation of our business model here at MikMak to collaborate with, guide, support, and educate our business...

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ecommerce

What a Not-So-’Dry’ January Means for Alcohol Brands

Many of us are familiar with the tradition of Dry January, where people aim to give up alcohol for the entire first month of the year. While this might sound like an event that alcohol brands...

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ecommerce

“Unleashing” Valentine’s Day's Newest Trend: Gifts for Your Pets

The long-standing tradition of giving gifts to the people you love on Valentine’s Day is nothing new, but for many, that doesn’t stop at just significant others. According to the National Retail...

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ecommerce

What Alcohol Brands Need to Know to Score Big with Football Fans Before Super Bowl LVII

Regardless of who makes it to the Super Bowl this year, one thing is for sure, American Football fans will be drinking on (and leading up to) Super Bowl LVII on February 12th. Americans spend $1.3...

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digital marketing

How to Engage Pet Owners with Your eCommerce Strategy

According to the American Pet Products Association, 70 percent of U.S. households own pets—adding up to 90.5 million homes. With pet owners making up such a large portion of the market, brands...

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