In a quest for perfection, many marketers let “perfect” be the enemy of good by overlooking the power of accurate data and chasing data precision instead. In an ideal world, your consumer data would...
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Brand x eComm Insights by MikMak
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Tag : multichannel marketing (4)
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multichannel marketing
According to a recent report, 70 percent of consumers use multiple channels to discover, research, and buy products. Beyond this, the data suggests that brands that maintain a consistent experience...
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ecommerce
COVID-19 has accelerated demand for eCommerce, and since then, consumers have developed new behaviors and expectations when shopping online. MikMak’s Founder & CEO, Rachel Tipograph, spoke to Adweek...
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multichannel marketing
In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.
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multichannel marketing
A month into the pandemic, I revealed to our client Kimberley Gardiner, CMO at Mitsubishi North America, that I never owned a car in 33 years. It was embarrassing to admit this to Kimberley as my...
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