For multichannel consumer brands, summer is the ideal time to plan year-end holiday campaigns. In today’s crowded digital marketplace, festive content alone will not drive sales. It must be shoppable to convert browsers into buyers.
Whether it is a gift guide email, a social media ad, or an influencer’s TikTok, consumers expect seamless shopping experiences. From tapping a “Shop Now” button to swiping up, scanning QR codes, or clicking a link in bio, shoppable media removes friction and accelerates holiday sales.
In this blog, we share six proven holiday shoppable media tactics powered by MikMak Commerce, helping your brand convert more shoppers and maximize revenue this season.
Social media is often referred to as the “third shelf” because it is a key place where consumers discover products. If your social ads are not shoppable, you are missing valuable sales opportunities.
MikMak connects consumer demand directly to retailer inventory while collecting first-party data to analyze shopper preferences and campaign performance. This data-driven approach helps brands optimize budget allocation, enhance their creative assets, and ensure every impression can be converted.
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A/B test ad formats and messaging. With MikMak Insights, you can see which visuals and CTAs drive the strongest Purchase Intent across channels and optimize your campaign in real time. |
Holiday shoppers engage not only with ads but also with authentic organic content from brands and creators they trust. When paired with shoppable media, your organic social presence becomes a powerful sales channel.
Embedding shoppable links in your social bios gives followers an easy way to browse and buy your products. Simple prompts like overlay text or mentions in your organic posts help users find these links, reducing friction and boosting holiday conversions, especially important for brands with lean budgets.
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Use shoppable links in organic posts that highlight new launches or seasonal favorites. Pair them with engaging formats like polls, reels, or behind-the-scenes clips to spark discovery and encourage instant purchases. |
The holiday season is about sharing moments. Food and drink content is one of the most engaging ways to connect. Recipe-based campaigns can both inspire and convert when made shoppable.
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Amplify high-performing organic influencer content with paid support and embed shoppable links to maximize conversions. |
Do not limit shoppable media to social channels. Holiday shoppable campaigns also work across display ads, email marketing, and Out-of-Home activations. Reach consumers in physical stores by using dedicated QR codes on promotional posters, holiday cards, or packaging.
During peak shopping events, such as Black Friday, Singles’ Day, or retailer promotions, shoppers focus on finding the best deals. Embed digital coupons directly within your shoppable media ads to capture attention and accelerate purchases.
Sometimes, directing shoppers to a single retailer makes more sense than a retailer-agnostic approach. MikMak’s platform lets you centralize performance data across campaigns, so you can compare single-retailer versus multi-retailer strategies and optimize your marketing in real time.
Here’s a quick guide to help you decide when to prioritize driving traffic to one retailer versus using a retailer-agnostic approach:
Making your holiday marketing campaigns shoppable is essential to boost retail conversions, but don’t stop there. The real power comes from measuring your results, learning from the data, and optimizing your strategy to maximize ROI and marketing impact.
The holiday season is fiercely competitive. To stand out, your brand must move shoppers from inspiration to purchase without friction. MikMak Commerce makes this possible.
📞 Schedule a demo here to get started.
📘 For more insights, read The Ultimate Guide to Shoppable Media and learn how to drive eCommerce growth with high-performing media strategies.