Sabra drove higher purchase intent than competitors and improved media efficiency by leveraging MikMak Insights to make campaign optimizations
Background
Sabra wanted to better understand how their full funnel marketing strategy ultimately drove their eCommerce business. More specifically, they didn’t have a clear grasp of what channels, audiences and objectives moved potential customers towards purchase.
Challenge
Without these insights, Sabra could not effectively tie digital marketing spend to company performance. This made it difficult to not only optimize their actively running campaigns but also to make decisions on how to allocate their overall media budget for maximum business impact.
Solution
By leveraging MikMak Insights and the recommendations of their Customer Success Manager, Sabra was finally to understand their full funnel marketing efficacy. MikMak provided concrete, actionable steps to use Sabra media dollars more efficiently and increase purchase intent more than they previously had.
More success stories from leading brands just like you
Olly saves market share by enabling multi-retailer, omnichannel checkout options for products
COVERGIRL increased sales and gained valuable first-party data insights
Aveeno Baby increased purchase intent by leveraging first-party data from MikMak Commerce
Clairol drove a major lift in sales at Target by leveraging MikMak Sales Insights
AriZona SunRise increased purchase intent and collected valuable first-party shopper data
Nuun increases purchase intent by leveraging MikMak Commerce in an SMS-based marketing campaign with Attentive
Garrison Brothers Distillery increased purchase intent by enhancing the shoppability of their ads and leveraging 1P data to optimize their media mix
Get the must-have eCommerce Brand Insights newsletter biweekly to your inbox
