Sabra drove higher purchase intent than competitors and improved media efficiency by leveraging MikMak Insights to make campaign optimizations
Increase in Purchase Intent Rate after switching campaign objectives
Increase in Purchase Intent Rate after updating campaign creative
Higher Purchase Intent Rate than the Grocery vertical
Sabra wanted to better understand how their full funnel marketing strategy ultimately drove their eCommerce business. More specifically, they didn’t have a clear grasp of what channels, audiences and objectives moved potential customers towards purchase.
Without these insights, Sabra could not effectively tie digital marketing spend to company performance. This made it difficult to not only optimize their actively running campaigns but also to make decisions on how to allocate their overall media budget for maximum business impact.
By leveraging MikMak Insights and the recommendations of their Customer Success Manager, Sabra was finally to understand their full funnel marketing efficacy. MikMak provided concrete, actionable steps to use Sabra media dollars more efficiently and increase purchase intent more than they previously had.