BRAVE COMMERCE Live

Hosts' Welcome

BRAVE COMMERCE Podcast hosts, Sarah Hofstetter and Rachel Tipograph take the stage to share the latest insights from the industry and what to expect in the new Era of Intelligent Commerce.

Speakers:

Rachel Tipograph, Founder & CEO, MikMak
Sarah Hofstetter, President, Profitero

Watch Now

Check out our sessions

Keynote: The Art of Brand Building

Hear the origin story of 4U by Tia, a haircare brand created by celebrity and entrepreneur Tia Mowry. Tia and 4U President Karima McDaniel then join our hosts in a conversation about how to build a brand from scratch and lessons they’ve learned along the way.

Speakers:

Tia Mowry, Founder & Creative Director, 4U by Tia
Karima McDaniel, President & General Manager, 4U by Tia
Rachel Tipograph, Founder & CEO, MikMak

Watch Now

Evolving with the Eras of Commerce

Shoppers and the economy are ever-changing. Therefore, brands, markets, and platforms need to understand not just the current state of commerce, but how to evolve with each new era. This panel provides the full range of perspectives needed to understand where commerce is and how to prepare for where it’s heading.

Speakers:

Veeral Shah, Chief Digital & eCommerce Officer, Nestle
Kate Hamill, Director, Head of Industry, Retail & Ecommerce, Meta
Sam Gagliardi, EVP - E-Commerce, Global Solutions, Circana
Rachel Tipograph, Founder & CEO, MikMak

Watch Now

Commerce Media: Revolutionizing Consumer Engagement

In some ways, connecting with consumers has never been easier, but it has also never been more complicated. Regardless of the channel, brands must develop authentic consumer relationships that fuel commerce. This session explores how three brands approach digital consumer engagement while sharing new ideas for media strategy.

Speakers:

Marcia Resnick, Head of eCommerce, Pernod Ricard
Kevin Shapiro, Senior Vice President, US Consumer Beauty Brands, Coty
Jessica Goon, CMO, Tate’s Bake Shop
Kayla Darcey, Global Sales Director, MikMak

Watch Now

From Compliance to Effectiveness: The Evolution of Content

Brands' content strategies are evolving from tracking compliance to measuring (and boosting) content effectiveness. Hear firsthand how Church & Dwight optimize their content for conversion by leveraging insights to test & learn for superior performance.

Speakers:

Emily Thomas Theobald, Director, Connected Commerce Sales - Omnichannel, Church & Dwight
Eli Orkin, SVP of Marketing, Vizit

Watch Now

The Best Org Structure for Commerce Success

Customers famously do not care how the sausage is made as long as it tastes delicious when it lands on their plate. Commerce leaders, however, understand that there are lots of ways to make sausage and they are not all created equal. This debate will reveal how two commerce executives are assembling their teams and aligning their processes in why they stand by their strategies. You will come away with new ideas for how structural changes can improve customer experience and increase your bottom line.

Speakers:

Sean Adams, SVP, Digital Marketing & eCommerce, Utz Snacks
Nick Marple, VP, eCommerce, Fortune Brands

Watch Now

Offline vs Online Commerce

Silos get a bad rap, but does it perhaps make sense to have distinct teams, processes, marketing strategies, etc for online vs offline retail or should brands take a more omnichannel approach to commerce? The answer is not as clear as you may think. This debate will air out the arguments for both sides and leave you prepared to make the best decisions for your organization.

Speakers:

Ashley Becker, VP Global Ecommerce Capabilities, Kraft Heinz
Michal Geller, President, eCommerce & Digital, Newell Brands

Watch Now

Retail vs National Media & Where to Invest

Every marketing team has a limited budget that they need to stretch as far as possible to fuel growth. Retailers are consistently demanding a larger proportion of that budget from brands, but this discussion will explore which investments make the most sense and why.

Speakers:

Farrah Linden, Media Director, Wella
Josh Cierski, Associate Media Director, Reckitt

Watch Now

Collaborative Leadership: A Case Study in Omnichannel Success

A compelling case study highlighting Campbell's successful cross-departmental collaboration, offering valuable lessons and insights for businesses aiming to optimize omnichannel acceleration.

Speakers:

Chris Foley, President, The Campbell Soup Company
Janda Lukin, CMO, The Campbell Soup Company
Mike Pierson, Head of Sales, The Campbell Soup Company
Sarah Hofstetter, President, Profitero

Watch Now

The Maitrix Retail Revolutions

Discover how brands and retailers are leveraging artificial intelligence in their commerce and customer engagement strategies. Map out a maturity journey for progressing beyond basic to advanced AI and driving change management in your organization.

Speakers:

Chris Perry, Chief Learning Officer + Co-Founder, firstmovr
Oskar Kaszubski, Chief Growth Officer + Co-Founder, firstmovr
Ram Iyer, Sr. Director, Digital Strategy & eCommerce, Microsoft
Laura Tabano, Industry Manager, Disruptors, Meta
Mike Black, CGO, Profitero

Watch Now

Unwrapping Success: How Hershey's Cracked the Omnichannel Code

The Hershey Company has undergone an omnichannel evolution. Explore the foundational steps they've taken to navigate and thrive in their unique e-commerce category to help you calibrate where you are in your journey.

Speakers:

Doug Straton, Retail Chief Growth Officer & Chief Customer Evangelist, Bazaarvoice
Brad Santanna, Head Of Omnichannel Marketing - Strategic Customers, Insights & Analytics, The Hershey Company

Watch Now

How Bravery Drives Commerce Growth

BRAVE COMMERCE is more than a podcast. It is a community of leaders who drive innovation by making brave choices and forging new paths. This conversation with one of our community all-stars will explore the role of bravery in successful commerce leadership.

Speakers:

Diana Haussling, SVP, GM, Consumer Experience & Growth, Colgate Palmolive
Sarah Hofstetter, President, Profitero
Rachel Tipograph, Founder & CEO, MikMak

Watch Now

Julie Lang: Welcome from Meta

BRAVE COMMERCE Live had the honor of being hosted at Meta’s offices in NYC. Julie Lang, Agency Partner, NA at Meta welcomes the audience to the space and shares some information about how Meta drives discovery, consideration, and purchase as well as a brief introduction to Meta’s Advantage+ Creative tool.

Speakers:

Julie Lang, Agency Partner, NA, Meta

Watch Now