Q3 Product Announcement
MikMak just announced a major suite of product enhancements designed for the AI commerce era. Building on MikMak 4.0, launched earlier this year, these updates help brands optimize every marketing dollar across their entire tech stack and partner ecosystem by unifying commerce enablement, measurement, planning, AI integrations, and agentic workflows.
CONVERSION: Help shoppers find and buy your products
SPINS Journey Feed: Datasembly
Accelerate Performance With More Precise, Expanded Availability Data
What’s New:
- More Granular Store-Level Inventory Intelligence: Enhance product availability with store-level inventory data, giving brands a more precise view of where products are available.
- Expanded Coverage with Daily Refreshes: Broaden retailer coverage across supported U.S. and Canada retailers with daily, retailer-optimized inventory updates for more accurate availability data.
- Improve Commerce Performance: Help shoppers find products that are in stock, improve Commerce conversion, and power more reliable shopping experiences.
Build with Mak
Turn Prompts into Live, Retailer-Integrated Campaigns
What’s New:
- Media Experience Link Creation: Generate media experience links directly in Ask Mak without leaving the conversation.
- Retailer Direct Experience Creation: Create Retailer Direct experiences end-to-end through the same conversational workflow.
- Brand Website & API Setup: Initiate Brand Website and API experience creation directly in Ask Mak, reducing multi-step setup workflows.
MEASUREMENT: Understand what impacts performance
Insights MCP
Bring MikMak Insights into Enterprise AI tools OpenAI, Claude, Microsoft Copilot, and more
What’s New:
- Ask Questions in Natural Language: Query MikMak Insights and performance data using natural language to identify growth opportunities, conversion trends, and category shifts without switching between platforms.
- Build AI-Powered Workflows: Create commerce workflows such as internal copilots and Slackbots that answer performance questions without requiring manual reporting or engineering support.
- Accelerate Competitive Analysis: Compare brand and competitor performance through conversational queries to uncover opportunities and inform strategy faster.
Analyze with Mak
Transform Data into Strategy Instantly
What’s New:
- Get Answers, Not Just Reports: Ask business questions and receive insights directly from your MikMak data.
- Build on Every Question: Keep the conversation going with contextual follow-ups and conversation memory, making it easy to refine your questions, explore new angles, and get to the answers you need without starting over.
- Uncover Deeper Insights: Explore performance drivers through multi-step investigations and data analysis.
OPTIMIZATION: Uncover opportunities and drive action
MikMak Aura
Predict, Plan, and Optimize Profitable Growth
What’s New:
- Unify Sales and Commerce Intelligence with SPINS POS: Bring SPINS POS data into Aura to connect retail sales signals with commerce performance and deliver a more complete view of business impact.
- Model and Optimize with Flexibility: Analyze performance across custom periods and align optimization recommendations to real-world planning cycles.
- Turn Analytics Into Action with AI: Mak explains what happened, why it happened, which channels drove performance, and what marketers should do next.
- Measure Growth Across KPIs and Geographies: Analyze Revenue, Units, and New-to-Brand performance across national and regional markets for a more complete view of marketing impact.
PRODUCT LAUNCH EVENT
MikMak’s Commerce Growth Summit
See what’s next, live! Join us October 14 to explore MikMak’s latest capabilities and hear directly from leaders at Unilever, Glanbia, and more on the strategies shaping the next era of commerce.