A Note from our Founder and CEO: Rachel Tipograph
Today, I’m proud to share with you SPINS has acquired MikMak because we share the same belief: Real-time commerce intelligence drives brand growth, brand growth drives economic growth, and economic growth drives societal growth.
Together, MikMak and SPINS will drive outsized impact for our customers and partners by:
- Unmatched visibility into real-time product availability and point-of-sale performance, globally
- A deeper, end-to-end understanding of what’s happening in your category, your retailers, and with your consumers
- Stronger measurement that connects marketing and media directly to verified sales outcomes
Just as important, this news accelerates our progress toward where we’re going next. Together, we’re building a unified foundation that’s ready for the future of AI-driven and agentic commerce, bridging inspiration and purchase across every touchpoint, and making ROI clearer, faster, and more actionable.
Such a moment requires special thanks to the people who helped get MikMak here:
- To my family (especially my parents, Jill & Neil, and my wife Sami), friends, investors, and board of directors who took a bet on me before I had anything to show for it, I’m eternally grateful for your unwavering support.
- To our early customers like L’Oréal, Unilever, and Diageo, who took a bet on MikMak’s mission from the start, and to its executives like you who grow companies like ours.
- And throughout all the years, the people who took a bet to grow their careers at MikMak, we wouldn’t be here today without you.
Simply put, business is about people. And I’ve been so lucky to build MikMak with the greatest group of people.
I cannot wait for MikMak to continue shaping the future of commerce at SPINS.
— Rachel
The Evolution of MikMak
