The Vitamin & Supplements Brand Doubled Speed to Market, Improved UX, and Gained Actionable Analytics by Replacing Its Manual WTB Platform with MikMak’s AI-Powered and Advanced Capabilities

The Vitamin & Supplements Brand needed a faster, more scalable solution that could accelerate product and retailer onboarding to support rapid launches, improve the consumer UX to reduce friction and drive conversion, and deliver robust analytics to guide marketing and retail strategy.

The Vitamin & Supplements Brand switched to MikMak for its ability to solve all three needs at once. With AI-powered retail mapping, product onboarding became significantly faster. Flexible UX templates enabled a clean, intuitive shopper experience across three brand websites. And with MikMak’s analytics, the team gained real-time insights into shopper behavior, retailer performance, and conversion.

The impact was immediate: the first integration went live in under a month, and within six months, the platform drove over $2.8M in Purchase Intent Value while connecting consumers to 30+ retailer partners. MikMak has since become a key part of The Vitamin & Supplements Brand’s digital strategy, supporting both speed and smarter decision-making.