The World's Leading Brands Choose MikMak
MikMak continuously innovates to simplify omnichannel commerce. With expert support, extensive retailer integrations, and a strong partner ecosystem, we give your brand a competitive advantage in the UK and globally.
MikMak has been an instrumental partner throughout our digital transformation, especially across the IT, Marketing, Product, and eCommerce teams here at Mark Anthony Group. We’re an agile organisation that moves fast, so one of the main reasons we chose to partner with MikMak over other providers is that they're constantly innovating.”
Partnering with MikMak has been a game-changer for my client and agency team! MikMak allows us to see the true impact of our ads, in real time, with its incredibly detailed dashboard and custom reporting features."
Most of our brands are sold through wholesale channels, so we don’t always have transactional data. MikMak helps us understand shopper intent by providing insights on add-to-cart numbers, conversion rates, and retailer-level breakdowns."
Since the impressively efficient implementation of MikMak on our brand website, we've achieved remarkable results with optimized sales strategies thanks to tracking and analyzing the shopper traffic we generate to our multi-retailer partners.”
We can’t show preference to any retailer in our campaigns, so we use MikMak to drive traffic from our media to retailers in a legally compliant way."
MikMak Customer Success Stories
Aperol UK leveraged MikMak Insights to understand what platforms, ad formats, and creative content drove the highest Purchase Intent and optimized their “Start with a Spritz” campaign in real-time.
Aperol UK launched with MikMak in Spring 2024 with their first campaign ‘Start with a Spritz’. It was a multi-retailer campaign across multiple channels including social, video, and email.
- 3.7x Increase in Purchase Intent Rate after optimizations
- 2x More Purchase Intent Clicks and higher Purchase Intent Rate for In-feed ads vs Reels
- 37% Share of Purchase Intent Clicks to the preferred retailer Tesco
BIC UK Leveraged MikMak Insights to Create Stronger Audiences and Drove Improved Performance and ROAS
BIC UK was live on MikMak 3.0 but leveraging audiences that were built off of generic 1P data and that they needed to pay a premium CPM for.
- 2.5x Higher Total Purchase Intent Rate using MikMak Audiences
- 3.0x Higher Purchase Intent Rate on Meta using MikMak Audiences
- 12% Increase in ROAS (return on ad spend)
After Leveraging MikMak Commerce for Brand Website, Remy Martin UK Expanded to Media and Created Halo Effect on Brand Website Attributable Sales
Remy Martin UK had been leveraging MikMak on their Brand Website throughout the duration of the MikMak partnership thus far. To align with the key holiday period and national campaign at the end of the year, the brand wanted to explore a Media pilot.
- 89% Of Total Remy Attributable Sales came from Brand Website while Media had 88% of traffic during Media activation
- 3.2x Higher Attributable Sales on Brand Website during Media activation
- 3.7x Higher Attributable Sales at Amazon during Media activation
Bioderma Incorporated MikMak Commerce on Its Websites and Social Media to Provide a Frictionless Path to Purchase Across 32 Countries
Bioderma has been an industry leader in dermo-cosmetics since its founding in 1977. Bioderma shoppers interact with and purchase the brand in various ways, including online and in-store.
- +126% Increase in Purchase Intent Clicks from 2022 to 2023
- +109% Increase in Purchase Intent Rate from 2022 to 2023
- 19.6% Of Purchase Intent Clicks show offline purchase intent interest
