How Audience Building Drives Conversions
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Accelerate Brand Growth with Real-Time Omnichannel Commerce Insights
MikMak, a SPINS company, helps brands in the UK optimise their omnichannel commerce performance. Our platform combines eCommerce enablement, shopper analytics, and real-time commerce insights to streamline the path to purchase, drive traffic to retailer partners, and measure the true impact of marketing on sales.
Built for the Future of Omnichannel Commerce
AI is transforming omnichannel commerce, creating new marketing challenges.
The most successful brands rely on commerce intelligence powered by AI, combining media, retail, and first-party data with advanced language models (LLMs) and intelligent orchestration to support both human and AI-driven purchase paths.
MikMak is an agile, omnichannel commerce intelligence and orchestration platform. It helps brands activate commerce at every touchpoint, optimise every marketing pound, and maximise performance.
Measure marketing impact instantly, spot opportunities to boost conversions, and manage it all within a secure, future-ready commerce infrastructure.
Omnichannel Commerce Intelligence at Global Scale
With over a decade of experience and global reach, MikMak’s commerce intelligence now integrates the latest AI and machine learning technologies to deliver advanced, actionable insights across every channel.
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shoppers measured
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connected retailers
The MikMak Platform
Built on a proprietary AI-powered operating system, the MikMak Platform supports real-time omnichannel growth for leading brands across both human and AI-driven purchase paths.
Enable Commerce Everywhere
MikMak Commerce
Create a seamless path to checkout at any in-stock retailer from anywhere across your media mix, including social media, brand websites, search, CTV, display, QR codes, and more. MikMak Commerce uses advanced AI to ensure inventory accuracy and optimise the purchase journey.
Plan and Optimise Future Outcomes
MikMak Aura BETA
Connect media spend directly to incremental retailer sales performance. MikMak Aura is a unified, always-on system providing real-time, AI-powered intelligence to replace slow forecasts, enabling faster, more effective decisions and maximising profitability.
Measure the Omnichannel Outcome
MikMak Insights
Gain a complete view of what drives sales across all channels. MikMak Insights provides full visibility into marketing effectiveness and shopper behaviour, turning complex data into clear, actionable recommendations to optimise performance and strategy.
Drive Profitability and Market Share
Drive Predictive Growth
Identify which channels and retailers are most likely to drive growth, using AI-enhanced predictive modelling to forecast future sales performance and support stronger planning and joint business negotiations.
Optimise Product Discovery
Optimise your brand websites and media for both human shoppers and AI agents, ensuring your products are easily discovered and purchased, no matter who or what is doing the shopping.
Outperform the Competition
Understand, benchmark, and optimise your performance against brands in your category by channel, retailer, and more.
Maximise ROI and Data Security
Prove Incremental Sales
Understand the incremental impact of your channels, campaigns, creative, and audiences, ensuring every marketing pound drives new, profitable sales across your retailer partners, both online and in-store.
Secure and Action Data
Use a trusted, unified data source that connects insights across your teams and AI tools for real-time decision-making, supported by built-in security and privacy.
Automate Resource Savings
Simplify operations and save time across your organisation. A single, easy-to-use global platform enables consistent reporting and faster decision-making, reducing manual work and streamlining processes.
MikMak Customer Success Stories
FOOD AND BEVERAGE
Welch's Fruit Snacks Leveraged MikMak to Transform a Viral Moment into Conversion, Revived an 'Unsung Hero' Product and Created a Sustained New Sales Baseline
CPG
BIC UK Leveraged MikMak Insights to Create Stronger Audiences and Drove Improved Performance and ROAS
ALCOHOL
Aperol UK Leveraged MikMak Insights to Understand What Platforms, Ad Formats, and Creative Content Drove the Highest Purchase Intent and Optimized Their “Start With a Spritz” Campaign in Real-Time
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