Food & Bev

A Candy Brand Leveraged Pixels And Custom Events To Increase Purchase Intent For The Launch Of A New Product Across Social Platforms

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3.8x

Higher Purchase Intent Rate on Meta than the category benchmark average

Higher Purchase Intent Rate on TikTok than the category benchmark average

$352k

In Purchase Intent Value during the month the campaign was live

Background

The Candy Brand is a globally recognized premium chocolate brand, renowned for innovation and quality in the confectionery industry. When preparing to launch their new product, Dubai Chocolate, The Candy Brand partnered with MikMak to ensure their campaign would be shoppable, impactful, and drive measurable results.

Challenge

The Candy Brand wanted to ensure that their new product launch not only generated excitement but also effectively converted media engagement into retail traffic and sales. They needed strategies and best practices to:

Optimize media efforts for shoppability
Reach and engage highly qualified audiences
Drive shoppers to retailer sites at scale

Solution

MikMak’s Customer Success team collaborated closely with The Candy Brand, outlining strategies and tactics to maximize the launch's success. Leveraging MikMak’s unique Audience Building capabilities, The Candy Brand was able to:

Use pixels to optimize campaigns to custom MikMak events lower in the purchase funnel
Create a seamless path to purchase across Meta and TikTok platforms

TThe Candy Brand’s campaign significantly outperformed industry benchmarks, and in just four weeks, The Candy Brand:

Shoppers to 10 unique retailer sites
$352,000+ in purchase intent value to retailer baskets from highly qualified shoppers

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A Candy Brand Leveraged Pixels And Custom Events To Increase Purchase Intent For The Launch Of A New Product Across Social Platforms

Background

Challenge

Solution

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