From Insights to Impact: How Garrison Brothers and Arm Candy Boosted Efficiency and Performance with Unified Data

As MikMak Insights became an increasingly valuable input in performance decision-making, the team saw an opportunity to connect that commerce data more seamlessly with their media spend reporting. Bringing these datasets together in a more unified, automated way would create a holistic view of performance and unlock faster, more informed optimizations.

To achieve this, the team implemented the MikMak Insights API, integrating MikMak data directly into their aggregation tool, Funnel. This connection created a unified data ecosystem that combined media and commerce metrics in one place and shifted from weekly manual snapshots to daily automated visibility. This eliminated blind spots, specifically allowing the team to filter performance by Meta creative names in real-time - previously a large challenge.

Garrison Brothers and Arm Candy saved 60 minutes per week in reporting time and unlocked a record low $2.48 CPIC, even during usual seasonally low Q1 months.