AI in Commerce 2026: Where Brands Are Applying AI for Real Impact
MikMak Commerce
Market-Leading Where to Buy Solutions
MikMak Commerce shortens the consumer path to purchase from anywhere so more shoppers worldwide will find and buy your products faster, in-store and online. Create a seamless path to checkout at any retailer, from anywhere across your entire media mix, including brand websites, retail media, and shoppable recipes.
MikMak’s Where to Buy Shoppable Solutions Work Across All Platforms
Brand Websites
Social Media
Retailer Direct
Influencer
Shoppable Recipes
Audio
Search, video, and programmatic
Email, blogs, QR codes, and more
Enable Commerce Everywhere, in Any Way
Brand Websites
Optimize your website to increase consumer awareness and offer a frictionless, omnichannel shopping experience.
MikMak Commerce for Brand.com provides the easiest implementation of omnichannel where-to-buy experiences, complete with customizable templates, filtering options and a wide array checkout options from the industry's biggest online and in-store retailer network.
Media
Empower consumers to shop where and how they want with online and in-store retailers displayed based on geolocation and inventory. The consumer has full control over retailer and fulfillment options.
Retailer Direct
Bypass the landing page and lead shoppers straight from your ad to the retailer PDP of your choosing, reducing the number of clicks a shopper makes, while still collecting all the same data and insights expected from MikMak.
MikMak Commerce - Retailer Direct provides consistent and real-time reporting of retailer-specific performance data alongside national media investments including paid search, influencer media, display, video and more; empowering brands with the information needed to properly adjust and scale their retail media strategy.
Shoppable Recipes
Drive more conversion opportunities and total basket size on brand websites with shoppable recipes.
Headless Commerce API - Brand Websites
Make your products more discoverable by building, designing, and customizing your eCommerce websites and media experiences, powered on the backend by MikMak’s best-in-class global retail network, inventory data, and sales attribution.
Headless Commerce API - Ad Units
Unlock dynamic shoppability within display, video, social, and programmatic ad formats—enabling shoppers to complete a purchase directly from an ad. Real-time retailer data ensures product accuracy, while retailer-agnostic options let consumers choose where to buy.
Commerce Bundles
Boost average order value, promote strategic products, and streamline the path to purchase.
With MikMak's self-service tools, creating shoppable media campaigns is fast and simple! We can activate check-out options within any post and story in a few minutes to help shoppers buy our products at their preferred retailers, and then use MikMak Insights to optimize our marketing.
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eRetail Manager | LVMH
We love the MikMak relationship, which allows us to turn any ad or site into instant eCommerce, where people can look and see, 'Where they can buy this near me?'
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Director, Full-Funnel Consumer Engagement | Reckitt
MikMak actually empowers the consumer to make their decisions, so within many cases we work with a Walmart, Target, or Kroger, this is actually channel agnostic..the technology actually affords us this amazing creative canvas and allows us to monetize and shopify every piece of creative we have.

VP Media and Digital Engagement | Unilever
MikMak does a fantastic job from initial contact to onboarding to client support in the stages of engagement with Brands.
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eCommerce Director, Growth Strategy & Planning | Colgate-Palmolive
MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel. We take those insights even outside of MikMak and are changing how we work with retailers.

CMO | Sabra
MikMak does a fantastic job from initial contact to onboarding to client support in the stages of engagement with Brands.
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eCommerce Director, Growth Strategy & Planning | Colgate-Palmolive
What Sets MikMak Commerce Apart
Seamless Website Integrations and API
Deliver premium shopping experiences that reflect your brand identity. With MikMak Commerce, you gain access to superior design, mobile-friendly features, and intuitive templates that make implementation easy. Leveraging our robust API capabilities, you retain full front-end control for a custom, responsive user experience.
Our platform, the “Squarespace of Where to Buy Solutions,” simplifies omnichannel integrations:
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Customizable Templates: Quickly adapt pre-built templates to align with your brand’s look and feel—no technical expertise needed.
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Dynamic Product Catalog Filters: Allow shoppers to easily filter and search through your entire product catalog.
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Omnichannel Checkout Options: Offer seamless checkout experiences across the industry’s largest online and in-store retailer network.
Audiences Built Upon First-Party Data
Use first-party data collected by MikMak Commerce to build and segment qualified shopper audiences within your ads managers or DSP to improve media targeting.
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Create distinct audiences: Based on product interest, retailer preferences, and channel behavior.
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Retarget or build lookalike audiences: Leverage across your entire media plan.
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Save money: Reduce costs by leveraging MikMak Audiences instead of audience segments from third-party vendors.
Inventory Management and Global Store Locator
Ensure your customers always find your products, whether online or in-store, with MikMak's comprehensive where to buy inventory and store locator solutions.
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Prevent lost sales: MikMak’s geolocation technology dynamically populates retailers with in-stock products and provides configurable backup SKUs to showcase relevant alternatives.
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Drive omnichannel engagement: Offer omnichannel purchase options, including seamless transitions between local retail and online shopping for delivery or pickup.
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Empower shopper convenience: Enable shoppers to refine searches by state, city, or postal code, view store addresses, and get directions from their current location.
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Direct users to retailer brand pages: Guide shoppers to your Retailer.com brand page to explore similar in-stock products.
Compliance Controls for Regulated Industries
MikMak partners with our alcohol brand partners globally to make your products more discoverable while adhering to all state and countrywide regulations. These automated solutions are easy to implement, update, and customize.
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Age Gate Control: MikMak ensures compliance with COPPA by offering an age gate option for MikMak Commerce brand website-only experiences.
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Retailer and Marketplace Control: MikMak supports Tied-House laws with non-marketplace retailer options and Marketplace laws by showing only marketplaces.
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State-Specific Retailer Compliance: MikMak provides a Retailer Category Allowlist by State, enabling brands to specify retailer visibility by state.
Self-Service and Managed-Service Options
Go at your pace with our self-service platform or if you prefer, leverage our enterprise-level managed services to guide you to success.
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Self-Service Efficiency: MikMak’s self-service solution allows you to create commerce experiences in minutes with no technical IT skills required.
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Premium Managed Services: MikMak provides expert-led data analytics, business reviews, and creative audits from dedicated shoppable media analysts.
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Flexible Scalability: MikMak delivers the pricing models and adaptable solutions necessary to fit your unique business needs and growth stages.
MikMak’s invention, U.S. Patent No. 11,475,487, outlines the key technologies used to power multi-retailer selection and checkout within online video marketing campaigns.
Commerce Marketing Research and Resources
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Read Blog -
Building a Future-Proof Martech Stack: The Essential Role of a Centralized Commerce Layer
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The Brand Manager's Guide to Global Success
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To TikTok Shop or Not: What CPG Brands Should Know
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Unlocking Creative Freedom: Headless Commerce for Brand Teams with MikMak
Read Blog -
Pinterest: The Shoppable Media Platform Brands Can't Ignore
Read Blog