Turn retailer, media, and shopper data into real-time commerce marketing optimization. MikMak Insights provides the foundational intelligence to know where to direct media traffic across an increasingly fragmented landscape to drive the most profitable sale. Measure cross-channel performance, bridge national and retail media strategies, and leverage personalized optimization recommendations to maximize your total return on investment.
Turn complex data into actionable strategy through AI-powered, natural language interaction.
Do you know which media channel will drive your next most profitable sale? If so, what was in that cart? This is where MikMak Sales Insights’ closed-loop attribution, or the ability to tie granular consumer touchpoints like platform and campaign all the way through to purchase, comes in.
Drive business impact and accelerate your eCommerce growth by gaining visibility into your consumers’ shopping journey, all the way through purchases at select retailers.
Leverage an engine powered by retailer transactions and purchase signals that evaluates active campaigns to determine exactly where to direct media traffic next to capture the highest-margin sales.
Analyze full item-level basket data at select retailers to understand total cart value and optimize media allocation toward high-margin product combinations.
Improve retailer relationships with data showing the specific incremental sales driven to the store by your media dollars.
Where are your competitors investing their media dollars, and how are those investments performing? See how your brand stacks up against other brands in your category with our proprietary eCommerce data.
Understand your performance and media investment relative to the competition to identify new conversion opportunities.
Compare your performance over time to quickly understand changes and progress toward your goals.
See how you compare to your vertical with category benchmarks for metrics like Platform Purchase Intent Rate.
The MikMak Insights API integrates MikMak media and sales performance data—like Purchase Intent and Attributable Sales—into Data Lakes, Analytics Platforms, and Business Intelligence tools such as Tableau, PowerBI, and Google Looker Studio. This enables multichannel brands worldwide to unlock a holistic view of their performance quickly and easily, supporting faster decision-making and more profitable growth unlike any other solution in the market.
Leverage seamless connection to other brand data sources for faster time to value and holistic insights in real-time.
Connect performance indicators like Purchase Intent Rate, Attributable Sales with media indicators like CPC, share of voice to help make stronger optimizations and inform full-funnel planning.
Unlock powerful side-by-side competitor analysis, to craft more effective share-stealing strategies.
Bring MikMak Insights into Enterprise AI tools OpenAI, Claude, Microsoft Copilot, and more.
Query MikMak Insights and performance data directly through Claude, OpenAI, Microsoft Copilot, and other MCP-compatible AI platforms using natural language, making it easier to identify growth opportunities, conversion trends, and category shifts without switching platforms.
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Save time by creating AI-powered commerce workflows such as internal copilots and Slackbots that answer performance questions without manual reporting or engineering support.
Accelerate competitive analysis and strategy by comparing brand and competitor performance using conversational queries.
Build bespoke reports identifying the key variables driving purchase intent and sales with the desired metrics, dimensions, and filters in the MikMak Insights platform.
Identify the variables driving purchase intent and sales for brand products.
Share reports internally via Permalinks to increase collaboration.
Save time uncovering insights by building and shaping reports how you want, directly in the MikMak dashboard.
Unlock the price points that drive conversion and profitability.
Gain exclusive, actionable insights to refine your strategies and boost profitability, conversions, and ROI across key retail channels.
Unlock insight into the most effective pricing by retailer.
Enhance collaboration with retailer partners, maximize shared value and boost joint profitability.
"MikMak provides us with Purchase Intent by brand, by retailer, and by market, and most times, this is the closest we could get to closed-loop sales attribution for our campaign. Since we can't get actual conversions at a lot of retailers due to walled gardens and legal limitations."
"MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel. We take those insights even outside of MikMak and are changing how we work with retailers. You've even impacted our agency partners thinking."
"[In MikMak Insights] we saw a 40% higher purchase intent rate versus our previous campaigns. That led to 182,000 in attributable sales. One of the other key learnings that we had was a lot of customers preferred to go to Amazon when buying their advent calendars."
"Data doesn’t lie. Whether we’re doing an influencer program or advertising campaign, I want to be able to tell the whole story to our organization about what communication is working and what’s driving people to purchase."
