Prior to MikMak, Garrison Brothers was only able to drive interested shoppers to their DTC or a brick and mortar locator page, which featured multiple points of friction for shoppers such as inaccurate listings and/or no inventory awareness. The lack of checkout options, and having to commit to either online or in-store purchase options was limiting to the success of Garrison Brothers marketing.

Garrison Brothers partnered with MikMak to make their media shoppable across all channels and platforms, and to gain accurate insights into the performance of their marketing across these channels/platforms. Consumers were able to quickly find products they were looking for and had omnichannel shopping options for both online and in-store retailers.

After launching marketing campaigns across multiple platforms, Garrison Brothers was able to use the first-party data surfaced by MikMak to learn which platforms were helping them increase their purchase intent. Two platforms, in addition to FB/IG, stood out as clear winners in their new media mix - Paid Search and Email.