How Riboli Family Wines Activated MikMak on Media and Website to Drive and Capture Holiday Demand

To maximize the impact of its seasonal investment, Riboli needed a more seamless way to connect media exposure to retail outcomes. The brand sought to streamline the omnichannel journey from product discovery through transaction, while capturing meaningful engagement data at each touchpoint. Just as critical was understanding how paid media influenced traffic and purchase intent on the brand’s own website, ensuring both media and owned channels worked together.

Riboli implemented MikMak Commerce for Media experiences at the outset of its holiday campaigns, embedding shoppability directly into its paid media strategy. By activating during a high-traffic seasonal window, the campaign drove immediate click-throughs to retail partners while also contributing to a notable increase in organic traffic and purchase intent on the Stella Rosa brand website. While media experiences generated 80% of traffic as the primary demand driver, the brand website played a critical role in capturing measureable purchase intent, accounting for 40% of total retailer click throughs during the campaign.