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Shoppable Media Content & Analytics Solutions for Digital Marketers

Why Digital Marketers Choose MikMak

Digital Marketers drive product discovery and purchases, but fragmented data and unclear shopper journeys make it tough to scale. MikMak simplifies global eCommerce with a unified platform for shoppable media content, actionable insights, and seamless campaign execution.

Eliminate friction. Centralize your strategy. Measure what matters.

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"MikMak plays a fundamental role in achieving our goals. First, their solutions allow us to offer a quality service to all our brand audiences whatever their shopping preferences are, online and offline. Second, we are able to leverage our digital marketing to drive sales both via our DTC and Retail channels, which is crucial. Third, we get to track the sales conversion and a clear view on our KPIs to evaluate and optimize our digital strategy. Moreover, it’s a fantastic global collaboration with a team that shares our passion for continuous digital growth.”

Julien Ensuque, Global eCommerce & Digital Director, Biocodex

What is MikMak?

MikMak is a global, market-leading software company that provides the leading eCommerce enablement and analytics platform for multichannel brands, helping them to better convert customers. With MikMak, brands can enable commerce in the places where their shoppers spend time and measure the omnichannel outcome of those interactions. This includes deploying consistent, data-driven shoppable media content that drives sales across digital channels.

Shorten the Path to Purchase with Shoppable Media Content and Where to Buy

MikMak Commerce shortens the consumer path to purchase from anywhere and enables your brand’s shoppable media content, so more shoppers worldwide can find and buy your products faster, in-store and online. Use MikMak to create a seamless path to checkout at any retailer, from anywhere across your entire media mix, including brand websites, retail media, and even shoppable recipes.

Consumer Electronics Headphones MikMak Brand Website and Media Experience

Ensure Shoppers Always Know Where To Buy Your Products

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MikMak Commerce for Media

Empower consumers to shop where and how they want with online and in-store retailers displayed based on geolocation on your shoppable media content across all media channels. MikMak Commerce for Media also displays retailers to shoppers based on inventory, so consumers know exactly where to buy your products directly from your shoppable media content. With MikMak Commerce for Media, the consumer has full control over retailer and fulfillment options, inspiring them to purchase your products wherever they prefer to shop.

Homepage 2026 - Experiences

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MikMak Shoppable Recipes

Work for a Food & Beverage or Alcohol brand? MikMak can help you creatively enhance your shoppable media content to drive more conversion opportunities and influence a larger total basket size on your brand websites with shoppable recipes by turning ingredient lists into shopping baskets.

Shoppable Recipe - Cointreau

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Smarter Decisions with MikMak Insights API

MikMak’s Insights API integrates eCommerce analytics intelligence into Data Lakes, Analytics Platforms, and Business Intelligence tools like Tableau, PowerBI, and Google Looker Studio. This solution connects Purchase Intent, Attributable Sales, and media performance indicators to help brands optimize spend and accelerate decision-making.

Unlock a holistic view of performance, seamless data connections, and side-by-side competitor analysis to fuel smarter growth strategies.

See Why MikMak Is Better for Your Brand

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MikMak Commerce for Brand Websites

Optimize your website to increase consumer awareness and offer a frictionless, omnichannel shopping experience.

MikMak Commerce for Brand.com provides the easiest implementation of omnichannel where-to-buy experiences, complete with customizable templates, filtering options, and a wide array of checkout options from the industry's biggest online and in-store retailer network.

Marketing Data that Empowers You to Spend and Scale Effectively

MikMak Insights provides exclusive first-party consumer insights and multichannel analytics, directly from your existing campaigns and shoppable media content, so your brand can optimize and develop eCommerce strategies in real time. With these powerful insights, your brand gains a complete understanding of consumers' online behavior and preferences, so you no longer have to waste time guessing if your digital marketing campaigns and shoppable media content are reaching the correct audiences.

Utilizing MikMak’s easy-to-use dashboard can help you understand ad spend and identify which channels, campaigns, creative, and audiences actually convert. 

 

 

“MikMak enables us to create seamless shopping paths for our audiences on our brand websites and social media, while measuring purchase intent and sales at our retailers. With key insights into shopper preferences, we can optimize our digital marketing strategy. Fantastic team and technology!"

Silvia Chaver, Digital & CRM Manager, LVMH Fragrance Brands

 

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Custom Report Builder

Improve Marketing Effectiveness

Build bespoke reports identifying the key variables driving purchase intent and sales with the desired metrics, dimensions, and filters in the MikMak Insights platform.

  • Identify the variables driving purchase intent and sales for brand products
  • Share reports internally via permalinks to increase collaboration
  • Save time uncovering insights by building and shaping reports, directly in the MikMak dashboard

Audiences Built Upon First-Party Data

Use first-party data collected by MikMak Commerce to build and segment qualified shopper audiences within your ads managers or DSP to improve media targeting.

  • Create distinct audiences: Segment by product interest, retailer preferences, channel behavior, and the ways they interact with your shoppable media content
  • Retarget or build lookalike audiences: Leverage across your entire media plan.
  • Save money: Reduce costs by leveraging MikMak Audiences instead of audience segments from third-party vendors

 

"MikMak has fundamentally changed how Sabra does marketing. We now understand full-funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel. We take those insights even outside of MikMak and are changing how we work with retailers. You've even impacted our agency partners thinking."

Jason Levine, CMO, Sabra

 

See How Leading Brands are Using MikMak to Strengthen Their Digital Marketing Strategies

Remy Martin logo

Case Study

Rémy Martin

Rémy Martin leverages MikMak Commerce for Brand Website, Remy Martin UK expanded to Media and created halo effect on brand website attributable sales

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Ricola Logo

Case Study

Ricola

Ricola leveraged MikMak to quickly launch shoppable influencer campaigns across Instagram and TikTok

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Dude Wipes logo

Case Study

Dude Wipes

Dude Wipes taps Into MikMak Insights to Accelerate Sales and Minimize Costs Nationally

Read Now
Biocodex logo

Case Study

Biocodex

Biocodex increased purchase intent and gained valuable insights into their consumers’ product and retailer preferences with MikMak

Read Now

Your Brand Can See Similar Results With MikMak

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Check Out MikMak’s Most Recent Thought Leadership and Resources, Curated for Digital Marketers Like You

Full-Funnel Audience Building with Commerce Signals

eBook

How Audience Building Drives Conversions

How brands and agencies use commerce signals and first-party data to drive full-funnel audience building and higher-intent conversions.

Read Now
DTC vs. Retail Webinar-2026

Webinar

Beyond DTC vs. Retail: Winning with a Hybrid Commerce Strategy

Discover how to win with DTC and retail. Watch MikMak, Salsify, & NAOS share insights, data, and strategies for a hybrid commerce approach.

Watch Now
Benchmarks-Jan2026-LI

Proprietary Insights

Commerce Marketing Benchmarks & Shopper Intent Insights

Explore quarterly commerce marketing benchmarks and shopper intent insights across channels and retailers to inform smarter brand and media strategies.

Read Now
How to Maximize Influencer Marketing ROI with Shoppable Media | 2025 Guide | MikMak

eBook

The Influencer Impact: How to Measure and Maximize Your Influencer Marketing Spend

Discover how to optimize your influencer marketing ROI with shoppable media, actionable insights, and strategies to boost sales.

Read Now

Ready to Grow Your Brand in Real-Time?

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Hear From Industry Leaders on How Digital Marketing Teams Are Shaping Digital Commerce, Optimizing Shoppable Media Content, and Driving Innovation

Sean Adams, UTZ

Podcast

Sean Adams of Utz Expanding on Beloved Snack Food Brands

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Lorran Brown Cosby, Perrigo

Podcast

Perrigo’s Lorran Brown Cosby on Innovation in Women's Health and Digital Commerce

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Jean-Paul Jansen, Mars Petcare

Podcast

Mars Pet Nutrition’s Approach to Navigating the Evolving Pet Care Market with Jean-Paul Jansen

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MGA Entertainment’s Josh Hackbarth on Building Toy Brands for the Modern Consumer

Podcast

MGA Entertainment’s Josh Hackbarth on Building Toy Brands for the Modern Consumer

Listen Now