What Makes MikMak the Market Leader
Why do brands choose MikMak? We’re better.
MikMak + SPINS
Unlock More Growth With A Complete View of the Modern Shopper Journey
As of February 2026, MikMak is part of SPINS, the leading provider of CPG data, insights, and commerce solutions. Together, MikMak and SPINS combine SPINS’ rich, attribute-level data with MikMak’s commerce intelligence and omnichannel orchestration capabilities.
This combination gives brands a more complete view of shopper engagement across the physical, digital, and emerging agentic shelves, helping them understand what shoppers want, where they engage, and how those behaviors translate into commerce outcomes.
By bringing these capabilities together, MikMak and SPINS are helping brands plan, execute, and measure modern shopper engagement with greater precision, while putting the right insights behind every marketing dollar.
Stay Ahead of the Competition With Constant Innovation
At MikMak, a SPINS company, we're committed to rapid innovation, delivering 3x more net new releases to our platform than any other commerce enablement and analytics solution on average. While other providers struggle to keep up, our relentless pace ensures your business stays ahead.
From AI-powered intelligence and recommendations to new data integrations and more precise commerce signals, MikMak continuously expands what brands can do with their commerce data.
"We’re an agile organization that moves fast, so one of the main reasons we chose to partner with MikMak over other providers is that they're constantly innovating."
Global Head of the Digital Center of Excellence at Mark Anthony Group
“MikMak's innovations fuel our media campaigns, help us get insights on shopper preferences and optimize our marketing. We embrace a 'test & learn' approach, and MikMak's platform makes it easy to prepare and launch our shoppable assets and see the performances in real-time."
Global Media Manager at Wella
"MikMak plays a fundamental role in achieving our goals. We are able to leverage our digital marketing to drive sales both via our DTC and Retail channels, which is crucial...and we get to track the sales conversion and a clear view on our KPIs to evaluate and optimize our digital strategy."
Global e-commerce and digital director at Biocodex
“It’s about understanding what tools are out there to be able to get insights around intentionality; through tools like MikMak, where you can look at add to cart numbers, and percentages, and breakouts between retailers."
SVP, US Consumer Beauty Brands at COTY
Make Better Business Decisions With Intelligent Analytics
The world’s biggest brands trust MikMak for a holistic view of commerce performance, helping teams understand what happened, why it happened, and what to do next.
MikMak Aura is the first and only offering within the commerce intelligence space that models commerce data with live media and granular retailer signals to help marketers predict outcomes, optimize investments, and act with confidence. From predictive forecasting and scenario planning to validated incrementality, attribution, and real-time optimization, Aura turns commerce signals into actionable intelligence.
And with MikMak Insights, including the Customer Report Builder, Benchmarks, Analyze with Mak, Insights API, and Insights MCP, teams can explore performance, surface insights, and bring MikMak intelligence directly into the tools, workflows, and AI agents where decisions happen.
Deliver a Premium User Experience That Reflects Your Brand
MikMak supports and accelerates your brand equity at every touchpoint by delivering seamless, premium shopping experiences that drive engagement. With MikMak Commerce, you unlock superior design and intuitive user experiences that align with your brand identity. Our solution offers mobile-social-friendly, responsive features that enhance every stage of the customer journey, plus easy-to-use templates and powerful API and MCP capabilities for full front-end control and seamless agentic connection.
Join the Thousands of Brands Worldwide That Partner With the Market Leader
Unlock Success With Top-Rated Service and Support
MikMak's relentless dedication to customer success is unmatched, ensuring that our brand partners are supported every step of the way with faster response times, proactive solutions, and a genuine commitment to our customers’ business growth. Our brand partners consistently rank our global team as the top choice across critical categories, from product integration to ongoing service.
Save Time and Money With One Global Partnership
Leveraging MikMak as a global partner provides a consistent consumer experience across geographies, connects to 8000+ retailers worldwide, and establishes a harmonized data strategy with unified KPIs —all while offering the flexibility of a composable tech stack. As the perfect complement to our global technological capabilities, we have multilingual employees strategically located across key time zones in North America, EMEA, and APAC to ensure round-the-clock collaboration and local support.
Global Beauty company saw a significant increase in performance after expanding MikMak across regions
Connect All Your Commerce Marketing With a Strategic Partner Ecosystem
MikMak is built to integrate seamlessly with the technology ecosystems brands already rely on, including PIM partners, retail platforms, and brand protection companies. As brands adopt AI to transform how they plan, measure, and optimize commerce, MikMak’s open and connected ecosystem provides the foundation to put that intelligence to work, directly integrating into existing workflows and technology stacks to deliver greater value at every step.