Why a Personal Care Brand Switched from Wayvia to MikMak
Why a Personal Care Brand Switched from Wayvia (Formerly PriceSpider) to MikMak
A personal care brand made the move from PriceSpider to MikMak to gain greater agility, faster innovation, and a more strategic, collaborative partnership.
Speed to Market
The personal care brand required a dynamic solution that would enable the brand to swiftly adapt to market shifts and respond with agility, ensuring rapid execution and sustained competitive advantage.
Innovation
The personal care brand identified that MikMak’s product roadmap was more advanced and evolving at a faster pace than its current provider and other alternatives—positioning the brand to stay ahead of emerging trends and consumer expectations.
Collaborative and Responsive Partnership
The personal care brand received limited responsiveness from their existing partner and prioritized finding a team that was highly engaged, collaborative, and committed to accelerating their pace of execution.
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