MikMak Guides and Resources

How to Accelerate Sales with Where-to-Buy Solutions on Brand Websites

Brand websites play a crucial role in pre-purchase research, with 56% of shoppers relying on them for product information. How effectively does your brand leverage this trend to convert potential buyers and analyze their behavior?

Mar 2024

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Shoppable Media and Where-to-Buy RFP Guide

A guide on how to prepare an RFP for choosing the ideal Shoppable Media and/or Where-to-Buy solution for your business.

Mar 2024

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personal care

eCommerce Benchmarks & Insights for Multichannel Personal Care Brands

According to eMarketer, eCommerce for Personal Care is projected to be the fastest-growing sector by next year, growing 17.5 percent. How is your brand optimizing its online strategy to appeal to consumers?

Mar 2024

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webinar

Consumer-Centric Commerce: How to Drive eCommerce Growth with the Ultimate Omnichannel Brand Experience

The buyer’s journey is nonlinear. Adequately promoting your product at every stage of its development can maximize sales, and beat the competition. Join MikMak’s Sasha Reyes-Guerra, Bazaarvoice’s Adam Russack, and Diageo’s Allison Webb as they explore the entire shopping experience, and the variety of visual content and data that goes along with it.

Feb 2024

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food & bev

eCommerce Benchmarks & Insights for Multichannel Grocery Brands

According to eMarketer, Digital grocery sales will account for 19 percent of US eCommerce sales in 2026, becoming the largest eCommerce category. How is your brand optimizing its online strategy to appeal to consumers?

Feb 2024

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food & bev

| toys

| personal care

Walmart Benchmarks & Insights Report

Across the MikMak Shopping Index, brands in many different categories see Walmart as a top retailer preference from shoppers. Leveraging this popular retailer as a premier option for your products, and staying close to the data, could help you win with consumers in 2024 and beyond.

Jan 2024

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food & bev

| personal care

| beauty

| alcohol

| electronics

| toys

| home care

| pet care

Inflation and Commerce Marketing Report 2024: How to Reduce Costs and Drive Profitability

In the face of ongoing economic challenges and margin compressions, sustaining and expanding market share requires strategic advertising investments from multichannel brands. How well is your brand adapting its digital marketing strategies to meet the evolving consumer and market trends in 2024, to drive profitable commerce growth?

Jan 2024

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State of Social Commerce Report: 2024

Social commerce sales accounted for nearly 1.3 trillion dollars worldwide in 2023, and are projected to grow to 8.5 trillion by 2030*. How is your brand staying up-to-date with the trends and capturing the attention of shoppers on social media?

Jan 2024

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food & bev

| personal care

| alcohol

| beauty

2024 New Year, New Me: Europe

According to the MikMak Shopping Index, European shoppers are predicted to be budget-conscious in 2024. How can your brand stay at the top of their shopping list?

To accelerate sales and gain market share, first-party data will become ever more crucial for multichannel brands. Additionally, Retail Media is on everyone’s lips, but there are many challenges to consider.

Dec 2023

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food & bev

| personal care

| alcohol

| beauty

2024 New Year, New Me: US

Based on data from the MikMak Shopping Index, shoppers are predicted to be budget-conscious in 2024. Additionally, there will be an emphasis on first-party data, due to data privacy changes, and the rise of retail media may present challenges to brands.

Dec 2023

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webinar

State of the Consumer: Black Friday and 2024 Spending Predictions

The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they’re spending. Will brands see the boost they need this holiday spending season? Or will Black Friday/Cyber Week turn out to be more of a whisper than a bang?

Nov 2023

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YouTube Benchmarks and Insights for Multichannel eCommerce Brands

Did you know, 68 percent of YouTube users say they use the platform to make purchasing decisions.? How is your brand optimizing its social commerce strategy to appeal to consumers on YouTube?

Nov 2023

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food & bev

European eCommerce Benchmarks & Insights for Multichannel Food & Beverage Brands

In 2023, over 50 percent of the UK population and 25 percent of the French households purchase food and non-alcoholic drinks online. eCommerce keeps evolving in the Food & Beverage sector in Europe, influenced by shifting omnichannel consumer behavior. How is your brand making products discoverable to accelerate sales?

Nov 2023

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toys

eCommerce Benchmarks & Insights for Multichannel Toy Brands

According to Statista, eCommerce revenue for the Toys and Hobby industry is projected to reach $256.33 million in 2023, and grow to $385.17 million by 2027. How is your brand making products discoverable to consumers in this growing market?

Oct 2023

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food & bev

personal care

beauty

Carrefour France Benchmarks & Insights Report

Carrefour is French consumers’ second most preferred Grocery retailer in 2023. This year, Carrefour also ranks among the Top 5 retailers for Beauty and Personal Care eCommerce in France, according to MikMak Shopping Index. Would you like to know how to optimize your marketing to win more Carrefour shoppers for your brand, by using the right channels at the right time and in the best way?

Oct 2023

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health & wellness

What Over-the-Counter Medicine Brands Need to Know This Cold & Flu Season

As households across the nation prep their medicine cabinets for the impending wave of colds and flu, Over-the-Counter Medicine brands should be taking a close look at how and where shoppers are shopping.

Sep 2023

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home care

eCommerce Benchmarks & Insights for Multichannel Home Care Brands

According to Statista, revenue in the Home Care market is projected to reach $68.03bn in 2023 worldwide. How is your brand making products discoverable to consumers in this growing market?

Sep 2023

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Growing Your Brand During the 2023 Holiday Season, Commerce-First

With a backdrop of inflation, brands that continue to invest in their eCommerce strategies will withstand the test of time. The key is to have the right insights and best practices on-hand to know exactly where, how and when to spend your next dollar.

Aug 2023

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beauty

| personal care

Boots UK Benchmarks & Insights Report

According to the MikMak Shopping Index, Boots is the preferred retailer for Beauty and Personal Care eCommerce in the UK in 2023. Did you also know that Snapchat has emerged as the second-most popular social commerce platform for Boots shoppers?

Aug 2023

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pet care

2023 Pet Care Benchmarks and Insights

According to Insider Intelligence, nearly half of all US Pet Care product sales will be made online by 2025. How is your Pet Care brand optimizing its eCommerce strategy to appeal to consumers over competitor brands?

Jul 2023

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beauty

| personal care

2023 Beauty & Personal Care Benchmarks and Insights: Europe

While the proportion of online shoppers in EU countries continues to grow, Beauty has risen to be the third most popular eCommerce category in the region. How is your brand optimizing its online strategy to appeal to Beauty & Personal Care consumers?

Jul 2023

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webinar

| beauty

Cracking the Code to Holiday eCommerce Success: Insights from the Beauty Sector

While December might feel far away, now is the perfect time to start preparing your holiday campaigns in order to maximize your holiday retail sales and stand out from the competition. In this webinar, we’ll be taking a closer look at what your brand can do to prepare for the holidays and other seasonal events, with a focus on the beauty sector.

Jun 2023

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food & bev

alcohol

2023 Quick Commerce Retailer Benchmarks & Insights Report

Quick Commerce, or Q-Commerce, retailers like Instacart, DoorDash and GoPuff are quickly gaining momentum with online shoppers. How is your brand positioning its availability with these fast and convenient retailers?

Jun 2023

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beauty

2023 Beauty eCommerce Benchmarks and Insights

According to eMarketer, Beauty eCommerce is predicted to reach $30.73 billion by 2026. How is your brand optimizing its online strategy to appeal to beauty consumers?

May 2023

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Pinterest Benchmarks & Insights Report

Did you know, Pinterest’s audience grew 7.5 percent year-over-year? That makes it the third-fastest growing social media platform worldwide, outpacing the likes of Facebook, YouTube, and Instagram. How is your brand optimizing its social commerce strategy to appeal to consumers on Pinterest?

Apr 2023

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alcohol

Global Social Commerce Trends, Tips, & Predictions for Alcohol Brands

In this eBook, we'll explore the nuances of social commerce in different regions and industries, as well as examine what the future holds specifically for alcohol brands.

Apr 2023

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cpg

Global Social Commerce Trends, Tips, & Predictions for Multichannel Brands

In this eBook, we'll explore the nuances of social commerce in different regions and industries, as well as examine what the future holds.

Apr 2023

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alcohol

2023 Alcohol eCommerce Benchmarks and Insights

According to IWSR Drinks Market Analysis, eCommerce Alcohol sales are predicted to grow by more than a third to reach $40 billion by 2026. How is your brand optimizing its online strategy to appeal to consumers?

Mar 2023

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food & bev

2023 Grocery eCommerce Benchmarks and Insights

According to eMarketer, Grocery eCommerce will be a $243 billion market in the US by 2025. How is your brand optimizing its online strategy to appeal to consumers?

Mar 2023

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webinar

| alcohol

How to Thrive with Social Commerce in 2023

Global sales through social media platforms reached an estimated $992 billion in 2022, and that growth isn’t expected to slow down soon! Join MikMak, alongside Salsify, and Anheuser-Busch InBev, as they discuss the growing importance of social commerce and the role it plays in an omnichannel commerce strategy.

Feb 2023

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Target Benchmarks & Insights Report

Did you know that TikTok has emerged as a top social commerce platform for Target shoppers in the last year? Or that Sunday evening is the best time to reach Target shoppers? Knowing the trends and insights specific to Target could help you win with consumers into 2023 and beyond.

Jan 2023

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State of Social Commerce Report: 2023

U.S. retail social commerce sales will surpass $53 billion in 2023, and they’re expected to grow at a double-digit clip in the next three years.* Stay in the know about social commerce so your brand can be on the right platforms at the right time to drive more sales and market share in 2023.

Jan 2023

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food & bev

UK Food & Beverage Benchmarks and Insights

Did you know, According to eMarketer, Grocery eCommerce is estimated to represent 21.6 percent of total eCommerce sales by 2025. In the UK, Food & Beverage eCommerce is a growing market.

Jan 2023

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personal care

| alcohol

| beauty

"New Year, New Me" Budget Conscious Shopping in 2023

In 2023, consumer spending will be smaller, more frequent, and more budget-aware. Staying close to the data can help you understand when consumers will be purchasing. Get to know the trends to win in the New Year.

Dec 2022

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health & wellness

2022 Health & Wellness Benchmarks and Insights

Social channels are responsible for 71 percent of traffic (Purchase Intent Click)s from Health & Wellness shoppers on the MikMak Platform. Knowing how Health & Wellness consumers are shopping can help your brand improve its eCommerce strategy, as well as maintain and gain market share.

Dec 2022

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2022 Walmart Benchmarks & Insights Report

According to the MikMak Shopping Index, Walmart is the preferred retailer among grocery, beauty, and personal care shoppers in 2022. Leveraging this popular retailer as a premier option for your products, and knowing the trends and insights specific to it, could help you win with consumers into 2023 and beyond.

Dec 2022

Read Now

webinar

State of the Consumer: How End-of-Year Consumer Shopping Can Uncover 2023 Insights

Join Suzy’s Founder & CEO Matt Britton and MikMak’s Founder & CEO Rachel Tipograph for a conversation about shopping trends immediately after two of the biggest shopping days of the year: Black Friday and Cyber Monday. Tune in to learn how consumers shopped this holiday season, what they bought and where they saved, and how brands can incorporate these insights into their 2023 planning.

Nov 2022

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How to Use eCommerce Data to Accelerate Brand Growth

eCommerce data is a leading indicator of everything happening in a brand’s business. Its strategic power is immense, yet it is too often only used tactically.

Nov 2022

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toys

2022 Toys and Games Benchmarks and Insights

Did you know that currently, over 89 percent
of all Toys & Games shoppers on the MikMak Platform began their shopping journey on Facebook and Instagram? Across all major social platforms, purchase intent rates for this category are high. What insights can your brand leverage to win consumers in this category?

Oct 2022

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webinar

Localizing your eCommerce Strategy this Holiday Season

Holiday shopping starts November 1st. What is your brand doing to prepare as we approach the busiest time of year for commerce? MikMak partners with Nextdoor and Code3 to speak on the trends we have uncovered to make your brand’s holiday season an eCommerce success story.

Sep 2022

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home care

Home Care Benchmarks & Insights

Did you know that currently, over 60 percent of all Home Care shoppers on the MikMak platform began their shopping journey on Facebook and Instagram? It is clear that social commerce will continue to be crucial throughout 2022.

Sep 2022

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How to Build Social Commerce Into Your eCommerce Marketing Strategy

Every day, shoppers are exposed to hundreds of brands on social media, all available at their fingertips. This means more than ever, social commerce strategy has become vital to eCommerce marketing.

Aug 2022

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toys

| electronics

| cpg

4 Ways Parents Are Buying Online For (And With!) Their Kids

Growing up in the digital age, children today are no strangers to social commerce and eCommerce. They have opinions about not just what to buy, but also where to make these purchases.

Aug 2022

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Giving Consumers All They Want for the Holidays

With macro shifts in the economy shaping the eCommerce landscape this year, understanding your consumer is more crucial than ever before. Stay ahead of the trends to prepare your brand to win this holiday season.

Jul 2022

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Closing the Gap on Consumer Relevance

How do Gen Z shopping habits differ from other generations? How does purchase intent change when households have children? In MikMak's new guide on "Closing the Gap on Consumer Relevance", we answer just that, and more!

Jul 2022

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personal care

| beauty

| cpg

Livestream Commerce

In this guide, we take a closer look at how the marketing funnel has shifted for beauty brands. We provide tips on utilizing product adjacency to drive profitability and what social commerce best practices are important for beauty brands to leverage.

Jul 2022

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personal care

Personal Care Benchmarks & Insights

In this guide, we explore the growth of different social commerce channels for personal care, shifting consumer preference on where to check out, and learning about the consumers buying personal care products.

May 2022

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alcohol

| webinar

Alcohol eCommerce Best Practices

Since social distancing shifted gatherings into households and eCommerce moved more shoppers toward the digital shelf, alcohol purchasing behavior and consumer expectations have changed with it.

Mar 2022

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beauty

Beauty Benchmarks & Insights

Where are shoppers buying their makeup? What other items are they buying along with their favorite mascaras and lip glosses? What social channels and retailers drive the most purchase intent for beauty brands? MikMak's guide, “Beauty eCommerce Benchmarks and Insights” answers all this and more.

Mar 2022

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alcohol

Alcohol Benchmarks & Insights

In this guide, we explore the growth of Pinterest as a social commerce channel for alcohol, consumer preference to check out at grocery stores for alcohol purchases, and a developing love for adding whiskey as an additional item at check out.

Feb 2022

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food & bev

Grocery Benchmarks & Insights

In this guide, we explore Walmart as a preferred retailer for grocery, the importance in flexibility at every stage of the shopping journey, and the relationship between purchase intent and the number of children in a household.

Feb 2022

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beauty

Grocery is the New Sephora

Picture this. You're in line at the grocery store. What's in your basket? Is it just food and beverage items? Chances are when you’re visiting retailers like Target, Walmart, Albertsons, and Whole Foods, beauty and personal care products are in your cart too.

Jan 2022

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webinar

Black Friday, Cyber Monday, and the Implication for the Year Ahead

Join Suzy’s Founder & CEO Matt Britton, alongside MikMak’s Founder & CEO Rachel Tipograph, for a newsworthy conversation about shopping trends coming out of Black Friday and Cyber Monday.

Dec 2021

Watch Now

Unlock Your Current & Future eCommerce Audiences with Deeper Shopper Intelligence

webinar

Unlock Your Current and Future eCommerce Audiences with Deeper Shopper Intelligence

For brands to open up new ways to drive incrementality and win for years to come, they need to not only deeply understand who their shoppers are and how they shop today, but also who that shopper could be tomorrow.

Dec 2021

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general

"New Year, New Me"

eCommerce acceleration has changed the way people shop. Brands that were previously limited to playing in specific categories, events, and markets have begun crossing over to new ones. As a result, finding out which trends have emerged and what new opportunities have opened up is key to growing and protecting your market share.

Dec 2021

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alcohol

"Is January Really Dry?"

Is January really dry? Do men buy more alcohol than women? There are so many legacy industry trends that we take for granted. Many of these behaviors may have evolved since the acceleration of eCommerce for alcohol.

Dec 2021

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general

A Very Omnichannel Holiday

This year’s holiday shopping will look different from years before, combining the higher consumer confidence of 2019, accelerated eCommerce adoption of 2020, and the omnichannel shopping behavior from 2021 retailer deal days.

Sep 2021

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personal care

Personal Care Benchmarks & Insights

Did you know that this year, TikTok and YouTube are rising stars of personal care eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

Aug 2021

Read Now

beauty

Beauty Benchmarks & Insights

Did you know that this year, TikTok and YouTube are rising stars of beauty eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

Aug 2021

Read Now

food & bev

Grocery Benchmarks & Insights

Did you know that this year, TikTok and YouTube are rising stars of grocery eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

Aug 2021

Read Now

alcohol

| webinar

Alcohol Benchmarks & Insights

Did you know that this year, there's strong omnichannel fulfillment preference for alcohol eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

Aug 2021

Read Now

toys

| electronics

Toys and Electronics Benchmarks & Insights

Did you know that this year, shopper preference is more defined in toys and electronics eCommerce? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

Aug 2021

Read Now

home care

Home Care Benchmarks & Insights

Did you know that this year, 30% of shoppers choose Amazon to check out for home care? Read more to learn: consumer preferences for channels, retailers, and fulfillment, ft. MikMak's Shopping Index, personal care eCommerce benchmarks and projects for the holiday season, and actionable insights to capitalize on social commerce trends, shopping preference, and emerging demand pockets.

Aug 2021

Read Now

webinar

Optimize Your eCommerce Strategies to New Consumer Behaviors

Social distancing have moved your consumers to shop online. Since then, many brands have realized how unprepared their eCommerce strategies were to reach their consumers. Listen to Rachel Tipograph, CEO and founder of MikMak, discuss best practices to help you win in this eCommerce landscape.

Jun 2021

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general

The Evolution of eCommerce and How to Accelerate Brand Growth

COVID-19 shifted shopping behaviors to be eCommerce first. The result? Today's eCommerce is where we expected it to be in 2030, leaving many brands scrambling to develop new strategies to grow and protect market share during this time of accelerated demand. This free resource will help you understand the changes and develop a strategy that’s relevant for your consumers.

Jun 2021

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general

The Modern Digital Marketer’s Guide to eCommerce Performance Metrics

As your role as a brand marketer continues to be redefined, you need to take a new approach to your craft. One important place to start is to begin collecting and understanding different eCommerce metrics that can be used to make smarter decisions about future campaigns. Read this guide to learn what those metrics are, why they’re important, and how you can use them to find a better way forward.

Jun 2021

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Consumer Driven Commerce

You’ve been hearing the buzz -- the “cookieless internet” is coming. Brands have long known the importance of understanding their consumers to provide the optimal shopping experience, and shopping data is how consumers supply brands with that information. Cookies are only one of the many ways that brands gather it. So if you’re a brand navigating this new world of consumer data to understand, engage, and serve your consumers, this is for you.

Mar 2021

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webinar

Creative Content for the Digital Shelf

Join Rachel Tipograph, founder and CEO of MikMak and Thomas Rankin, co-founder and CEO of Dash Hudson, as they share how to drive social commerce performance through the lens of real business cases.

Mar 2021

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general

Shopping from Home for the Holidays

This year, 71% of adult shoppers plan to do more than half of their holiday shopping online. However, social distancing has accelerated demand for eCommerce and shifted the way shoppers are inspired to purchase, and how they prefer do so. Download our 2020 Holiday Guide to learn more.

Dec 2020

Read Now

Explore Our Guides

Research and insights that grow your brand, commerce-first

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Check Out Our Library

Filter

How to Accelerate Sales with Where-to-Buy Solutions on Brand Websites

Shoppable Media and Where-to-Buy RFP Guide

eCommerce Benchmarks & Insights for Multichannel Personal Care Brands

Consumer-Centric Commerce: How to Drive eCommerce Growth with the Ultimate Omnichannel Brand Experience

eCommerce Benchmarks & Insights for Multichannel Grocery Brands

Walmart Benchmarks & Insights Report

Inflation and Commerce Marketing Report 2024: How to Reduce Costs and Drive Profitability

State of Social Commerce Report: 2024

2024 New Year, New Me: Europe

2024 New Year, New Me: US

State of the Consumer: Black Friday and 2024 Spending Predictions

YouTube Benchmarks and Insights for Multichannel eCommerce Brands

European eCommerce Benchmarks & Insights for Multichannel Food & Beverage Brands

eCommerce Benchmarks & Insights for Multichannel Toy Brands

Carrefour France Benchmarks & Insights Report

What Over-the-Counter Medicine Brands Need to Know This Cold & Flu Season

eCommerce Benchmarks & Insights for Multichannel Home Care Brands

Growing Your Brand During the 2023 Holiday Season, Commerce-First

Boots UK Benchmarks & Insights Report

2023 Pet Care Benchmarks and Insights

2023 Beauty & Personal Care Benchmarks and Insights: Europe

Cracking the Code to Holiday eCommerce Success: Insights from the Beauty Sector

2023 Quick Commerce Retailer Benchmarks & Insights Report

2023 Beauty eCommerce Benchmarks and Insights

Pinterest Benchmarks & Insights Report

Global Social Commerce Trends, Tips, & Predictions for Alcohol Brands

Global Social Commerce Trends, Tips, & Predictions for Multichannel Brands

2023 Alcohol eCommerce Benchmarks and Insights

2023 Grocery eCommerce Benchmarks and Insights

How to Thrive with Social Commerce in 2023

Target Benchmarks & Insights Report

State of Social Commerce Report: 2023

UK Food & Beverage Benchmarks and Insights

"New Year, New Me" Budget Conscious Shopping in 2023

2022 Health & Wellness Benchmarks and Insights

2022 Walmart Benchmarks & Insights Report

State of the Consumer: How End-of-Year Consumer Shopping Can Uncover 2023 Insights

How to Use eCommerce Data to Accelerate Brand Growth

2022 Toys and Games Benchmarks and Insights

Localizing your eCommerce Strategy this Holiday Season

Home Care Benchmarks & Insights

How to Build Social Commerce Into Your eCommerce Marketing Strategy

4 Ways Parents Are Buying Online For (And With!) Their Kids

Giving Consumers All They Want for the Holidays

Closing the Gap on Consumer Relevance

Livestream Commerce

Personal Care Benchmarks & Insights

Alcohol eCommerce Best Practices

Beauty Benchmarks & Insights

Alcohol Benchmarks & Insights

Grocery Benchmarks & Insights

Grocery is the New Sephora

Black Friday, Cyber Monday, and the Implication for the Year Ahead

Unlock Your Current and Future eCommerce Audiences with Deeper Shopper Intelligence

"New Year, New Me"

"Is January Really Dry?"

A Very Omnichannel Holiday

Personal Care Benchmarks & Insights

Beauty Benchmarks & Insights

Grocery Benchmarks & Insights

Alcohol Benchmarks & Insights

Toys and Electronics Benchmarks & Insights

Home Care Benchmarks & Insights

Optimize Your eCommerce Strategies to New Consumer Behaviors

The Evolution of eCommerce and How to Accelerate Brand Growth

The Modern Digital Marketer’s Guide to eCommerce Performance Metrics

Consumer Driven Commerce

Creative Content for the Digital Shelf

Shopping from Home for the Holidays

Ready to join world-class marketers and level up your eCommerce strategy?