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Benchmarks-Jan2026-LI

food & bev

 |  alcohol

 |  personal care

 |  beauty

 |  toys

 |  health & wellness

 |  pet care

 |  north america

 |  europe

Commerce Marketing Benchmarks & Shopper Intent Insights

Explore quarterly commerce marketing benchmarks and shopper intent insights across channels and retailers to inform smarter brand and media strategies.

Jan 2026

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Full-Funnel Audience Building with Commerce Signals

general

How Audience Building Drives Conversions

How brands and agencies use commerce signals and first-party data to drive full-funnel audience building and higher-intent conversions.

Jan 2026

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NYNM 2026 eBook

food & bev

 |  alcohol

 |  beauty

 |  personal care

 |  health & wellness

New Year, New Me: How to Drive Brand Profitability in 2026

How can your brand prepare for 2026? Learn how MikMak and Pinterest help brands drive growth through AI commerce, first-party data, and shoppable media.

Nov 2025

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DTC vs. Retail Webinar-LI

webinar

 |  global

 |  beauty

 |  personal care

Beyond DTC vs. Retail: Winning with a Hybrid Commerce Strategy

Discover how to win with DTC and retail. Watch MikMak, Salsify, & NAOS share insights, data, and strategies for a hybrid commerce approach.

Nov 2025

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Turn New Year Inspiration into Purchase-Ready Moments Online

webinar

Turn New Year Inspiration into Purchase-Ready Moments Online

Capture resolution-driven shoppers and maximize Q1 growth. Join experts from Pinterest, Unilever, MikMak and Carol Spieckerman Retail to learn how to turn visual inspiration into measurable eCommerce sales.

Oct 2025

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Winning with Gen Alpha: Unlock the Purchase Drivers of Toys, Games, Gift Giving

webinar

 |  toys

Winning with Gen Alpha: Unlock the Purchase Drivers of Toys, Games, Gift Giving

Unlock Gen Alpha purchase drivers for toys, games, and gifts. Combine cultural insights and real-time eCommerce data to gain a competitive advantage this holiday season.

Oct 2025

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MikMak Email Banner - OTC Health & Wellness

health & wellness

Winning in OTC Health & Wellness eCommerce: Shopper Insights and Trends You Need to Know

Discover 2025 OTC Health & Wellness eCommerce trends and shopper insights from MikMak and Collage Group to grow multichannel brand sales.

Oct 2025

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ToysGames25-LI2

toys

The 2025 Ultimate Guide to Toys & Games Commerce Marketing

Learn how your Toys & Games brand can optimize its commerce marketing strategy with real-time data, commerce enablement, and benchmarks to fuel your campaigns.

Oct 2025

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Omnichannel Commerce Strategy Playbook for Modern Brands

general

Omnichannel Commerce Strategy Playbook for Modern Brands

Discover how brands can use omnichannel commerce strategies to drive sales, optimize media, and unify data with MikMak.

Oct 2025

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HOL25-SOCIAL

food & bev

 |  alcohol

 |  toys

 |  electronics

 |  beauty

 |  personal care

How Can My Brand Prepare for the 2025 Holiday Season?

How can your brand prep for the 2025 holiday season? Unlock the latest marketing trends and best practices with MikMak’s real-time data.

Aug 2025

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MikMak State of the Union: 2025 Commerce Trends

webinar

 |  global

State of the Union: 2025 Commerce Trends

Explore the top 2025 commerce trends and predictions from MikMak CEO Rachel Tipograph, featuring real-time insights, major headlines, and brand strategies.

Jul 2025

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How Brands Win AI Shopping with GEO

general

How Brands Win AI Shopping with GEO

How brands can boost AI commerce with Generative Engine Optimization, AI search, AI shopping, and generative AI in eCommerce.

Jun 2025

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The Ultimate Shoppable Media Guide: Drive Sales & Maximize ROI

general

The Ultimate Shoppable Media Guide: Drive Sales & Maximize ROI

Discover what shoppable media is, how it works, and how multichannel brands use it to drive retail sales and maximize media ROI.

Jun 2025

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MikMak's Ultimate RFP Guide

general

The Ultimate RFP Guide for Shoppable Media & Where-to-Buy Solutions

Proven RFP framework to evaluate Shoppable Media and Where-to-Buy vendors. Get the checklist top brands use for confident selection. 

May 2025

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MikMak Beauty Webinar: Strategies and Success Stories

beauty

 |  personal care

 |  webinar

MikMak Beauty Webinar: Strategies and Success Stories

Learn how Beauty brands use MikMak Insights and eCommerce data from digital marketing analytics platforms to drive growth and sales.

Apr 2025

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Beauty & Personal Care eCommerce Insights 2024 - Spain

beauty

 |  personal care

 |  europe

Beauty & Personal Care eCommerce Insights 2024 - Spain

The MikMak Shopping Index* reveals European shoppers’ purchase intent and engagement with multichannel Beauty and Personal Care brands in its latest industry guide. Here’s what the data shows for Spain.

Available in Spanish here.

Mar 2025

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Bridging Gaps and Breaking Silos, Digital Shelf Institute MikMak 2025 eBook

general

Bridging Gaps and Breaking Silos

The Digital Shelf Institute (DSI) partnered with MikMak on a new report to bridge the gap between those functions and share actionable steps for how both functions can work together to win.

Feb 2025

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FY26Q1_CC_RSVP_Speakers

webinar

MikMak Q1 Customer Connect

Kick off 2025 with the insights you need to thrive! At MikMak’s first Customer Connect of the year, discover the latest market trends, innovative commerce solutions, and strategies for success. Hear firsthand from fellow MikMak customers as they share how they're driving incremental growth—even in a challenging economic climate.

Feb 2025

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How to Combine DTC and Retail to Drive Omnichannel Growth

general

How to Combine DTC and Retail to Drive Omnichannel Growth

Discover how to combine DTC and retail strategies for a hybrid eCommerce marketing approach. Learn best practices to boost sales and meet shopper needs.

Jan 2025

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JBP eBook

general

How Brands Can Improve Joint Business Planning with Retailer Partners

Transform Joint Business Planning with eCommerce analytics and data-driven insights to strengthen retailer partnerships and drive mutual growth.

Jan 2025

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Data-Driven Growth in Grocery: MikMak’s Strategies and Success Stories

food & bev

 |  webinar

Data-Driven Growth in Grocery: MikMak’s Strategies and Success Stories

Learn how Grocery and Food & Beverage brands use MikMak Insights and eCommerce data from digital marketing analytics platforms to drive growth and sales.

Jan 2025

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The 2025 Brand Profitability Game Plan Resource Thumbnail

general

The 2025 Brand Profitability Game Plan

Discover strategies for tackling tariffs, driving demand, and fostering consumer loyalty to boost brand profitability in 2025.

Jan 2025

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How to Drive Grocery eCommerce in France

food & bev

 |  europe

How to Drive Grocery eCommerce in France

Explore Top Grocery eCommerce trends and strategies in France. Gain data-driven insights, actionable tips, and best practices to boost sales in 2025.

Dec 2024

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Sucharita Kodali of Forrester on BRAVE COMMERCE podcast

general

Sucharita Kodali on Retail Resilience | BRAVE COMMERCE Podcast

On this episode of BRAVE COMMERCE, Forrester's Sucharita Kodali joins hosts Rachel Tipograph and Sarah Hofstetter to explore the 'vibecession,' resilient consumer spending, and the impact of inflation and shifting preferences on retail in 2024.

Dec 2024

Read Now
People grocery shopping - Resource Thumbnail

food & bev

 |  europe

How to Drive Grocery eCommerce in the UK

Discover top UK grocery eCommerce trends and strategies for 2025. Access insights, data, and best practices to grow sales and drive success.

Dec 2024

Read Now
Woman holding phone taking a selfie. MikMak x Bazaarvoice The Influencer Impact

general

The Influencer Impact: How to Measure and Maximize Your Influencer Marketing Spend

Discover how to optimize your influencer marketing ROI with shoppable media, actionable insights, and strategies to boost sales.

Dec 2024

Read Now
How Alcohol Brands Use MikMak for Effective, Compliant Marketing Resource Thumbnail

alcohol

 |  webinar

How Alcohol Brands Use MikMak for Effective, Compliant Marketing

Learn how top Alcohol brands leverage MikMak’s omnichannel marketing tools and compliance controls to drive growth.

Oct 2024

Watch Now
MikMak EU Beauty Personal Care Guide 2024 Resource Thumbnail

personal care

 |  beauty

 |  europe

How to Drive Beauty & Personal Care eCommerce in Europe

Explore top eCommerce marketing strategies for Beauty & Personal Care brands in Europe. Get insights from key markets to drive shopper traffic and sales.

Oct 2024

Read Now
2024 MikMak Costco Playbook Resource Card (1)

global

The 2024 CostcoeCommerce Playbook

Leverage Costco’s eCommerce growth with 2024 insights on omnichannel marketing, shoppable media, and first-party data.

Sep 2024

Read Now
ai playbook july 24th 2024

general

The AI Playbook for Digital Commerce

Watch this on-demand session centered around best practices for selecting, testing, operationalizing and measuring AI capabilities in ecommerce, and hear from top AI providers and thought leaders on bringing first class experiences to consumers at scale through new AI technologies.

Jul 2024

Watch Now
MikMak Reckitt Profitero Webinar Q22024

webinar

Inflation & Commerce Marketing: How to Drive Profitable Growth

In the face of ongoing economic challenges and margin compressions, sustaining and expanding market share requires strategic advertising investments from multichannel brands. How can you best adapt your global commerce marketing and media strategies during the tougher times?

Jul 2024

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How Alcohol Brands Grow, Commerce-First

alcohol

 |  webinar

How Alcohol Brands Grow, Commerce-First

Over the years, Alcohol has played a critical role in the ways people celebrate. Now, as Gen Z becomes of legal drinking age, and the commerce landscape has shifted, consumers’ shopping habits surrounding Alcohol have evolved.

Jun 2024

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2024_brand website

general

How to Accelerate Sales with Where-to-Buy Solutions on Brand Websites

Brand websites play a crucial role in pre-purchase research, with 56% of shoppers relying on them for product information. How effectively does your brand leverage this trend to convert potential buyers and analyze their behavior?

Mar 2024

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ConsumerCentric Commerce Thumbnail

webinar

Consumer-Centric Commerce: How to Drive eCommerce Growth with the Ultimate Omnichannel Brand Experience

The buyer’s journey is nonlinear. Adequately promoting your product at every stage of its development can maximize sales, and beat the competition. Join MikMak’s Sasha Reyes-Guerra, Bazaarvoice’s Adam Russack, and Diageo’s Allison Webb as they explore the entire shopping experience, and the variety of visual content and data that goes along with it. 

Feb 2024

Read Now
2024 Inflation eBook_Resource Card

food & bev

 |  personal care

 |  beauty

 |  alcohol

 |  electronics

 |  toys

 |  home care

 |  pet care

Inflation and Commerce Marketing Report 2024: How to Reduce Costs and Drive Profitability

In the face of ongoing economic challenges and margin compressions, sustaining and expanding market share requires strategic advertising investments from multichannel brands. How well is your brand adapting its digital marketing strategies to meet the evolving consumer and market trends in 2024, to drive profitable commerce growth?

Jan 2024

Read Now
Tipograph_SS (1)

webinar

Unlocking Omnichannel Experiences ft. KraftHeinz's Ashley Becker | Adweek Commerce Week

BRAVE COMMERCE Podcast hosts Rachel Tipograph and Sarah Hofstetter join The KraftHeinz Company's VP of eCommerce and Omni Customer Growth, Ashley Becker at Adweek's 2022 Commerce Week. 

Jul 2022

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IAB

general

2022 IAB NewFronts

IAB NewFronts (May 2-5) is the world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment. This must-attend showcase brings together thousands of brands, agencies, and media buyers for a week full of digital content presentations and celebrity talent, while kickstarting discussions about issues critical to the future of the media industry.

May 2022

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Marketing for the Now Episode 33

general

Marketing for the Now Episode 33 with Gary Vaynerchuk featuring Rachel Tipograph

Join us for the April edition of Marketing for the Now, where top experts like Sophie Bambuck (Everlane), Gretchen Rubin, Rachel Tipograph (MikMak), Rob Master (Unilever), Kevin Miller (The Fresh Market), and Manos Spanos (L-Nutra) share their hot takes for 2022.

Apr 2022

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Shopper Intelligence Webinar MikMak x Liveramp (1)

webinar

Unlocking Your Current and Future eCommerce Audiences with Deeper Shopper Intelligence

The profile of your brand’s average consumer is changing fast. Today, identity crafts who we are and how we make decisions, including what we choose to buy and how we do it. For brands to open up new ways to drive incrementality and win for years to come, they need to not only deeply understand who their shoppers are and how they shop today, but also who that shopper could be tomorrow.

Dec 2021

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suzy-webinar-image

general

State of the Consumer: Black Friday / Cyber Monday and the Implication for the Year Ahead

Join Suzy’s Founder & CEO Matt Britton, alongside MikMak’s Founder & CEO Rachel Tipograph, for a newsworthy conversation about shopping trends coming out of Black Friday and Cyber Monday. Tune in to learn about how consumers shopped this holiday season and what brands can incorporate into their planning for 2022

Nov 2021

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The Insights You Need To Stay Ahead in Commerce

The eCommerce Brand Insights newsletter delivers the latest commerce marketing research and trends, data-driven strategies, and eCommerce best practices—straight to your inbox. Stay informed, make smarter decisions, and drive growth with expert insights tailored for marketers like you.

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