Turn New Year Inspiration into Purchase-Ready Moments Online
Every January, millions of consumers seek products that align with fresh goals—from eating healthier and cooking more to upgrading their style and routines. Increasingly, those journeys begin not with a search box, but with inspiration: a visual cue, a saved post, or an aspirational image that sparks intent. For eCommerce leaders, that spark is a powerful opportunity to turn motivation into measurable growth.
In this webinar, experts from Pinterest, Unilever, MikMak and Carol Spieckerman Retail will share how brands are bridging discovery and decision to drive stronger Q1 outcomes. You’ll learn:
- How resolution-driven shopping creates new category growth
- Which channels and touchpoints shape shopper intent in January
- Benchmarks, tips, and tactics to turn inspiration into sales
Speakers
Lindsey Banks
Sr. Product Marketing Manager
Carlos Garcia
VP of Sales, CPG
Katie Kelleher
Senior Media Manager
Carol Spieckerman
President
Lindsey Banks
Sr. Product Marketing Manager
Carlos Garcia
VP of Sales, CPG
Katie Kelleher
Senior Media Manager
Carol Spieckerman
President