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The profile of your brand’s average consumer is changing fast. Today, identity crafts who we are and how we make decisions, including what we choose to buy and how we do it. For brands to open up new ways to drive incrementality and win for years to come, they need to not only deeply understand who their shoppers are and how they shop today, but also who that shopper could be tomorrow. In this session, we explore:

  1. The power of coupling data such as demographic and psychographic with eCommerce insights in a cookieless world
  2. How to understand and convert current consumers and find new ones using Shopper Intelligence
  3. The importance of shopper identity in the next stage of eCommerce evolution